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Tag Archives | marketing
Videos
Here are some short clips of discussions by our group along with a promo video for our application. How can Jamz help promote independent musicians? See aĀ result of this discussion here. Discussion on marketing Jamz. See aĀ result of this discussion here. Brainstorming features. See aĀ result of this discussion here. Promo video.
How Jamz can beat the software value gap in the digital music industry?
As we can see above, music is the third most popular conversation topic on Twitter. It means: music is a powerful instrument for attracting attention. Today, music is the creative industry leading in digital world ā more than 400 digital music services online creating a $6,9 billion digital business (International Federation of the Phonographic Industry, […]
Streaming economy and listener’s power
There was anĀ interesting talk given on Amsterdam Dance Event 2015. You can read theĀ full article here . I just quote some interesting points with my comments below. “Šn demand streaming servicesĀ has caused the currentĀ generationĀ of listeners to develop an increasingly fickle relationship with both the music they listen to and the artists who create it.” It […]
Marketing Jamz
As a new social networking site, Jamz would like to increase brand awareness and drive users to its site. To achieve this, Jamz will rely primarily on marketing. To be clear, marketing is not only advertising but also includes promotions, sales, and public relations. Although more emphasis will be placed on ads, it does not […]
How Jamz can be a tool for indie artist’s self-promotion
Today, a lot of professional musicians use online social networks as a way to promote themselves. However, usually, they do it in the same boring way, as it was in the time of billboards, leaflets, and promo copies of record singles on CD. “Me-me-me-marketing”. Following on this way, musicians fill their pages in social media […]
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Recent Posts
- Meet some persons. 29th April 2016
- ERGO submission story: the Catch-22 28th April 2016
- Videos 28th April 2016
- A nice example of music collaboration on the Web. However, it could be better with Jamz! 27th April 2016
- Development Tools 27th April 2016