Tag Archives | Business

How Jamz can beat the software value gap in the digital music industry?

By on 27th April 2016 in blog-post, Social

As we can see above, music is the third most popular conversation topic on Twitter. It means: music is a powerful instrument for attracting attention. Today, music is the creative industry leading in digital world — more than 400 digital music services online creating a $6,9 billion digital business (International Federation of the Phonographic Industry, […]

Ethical considerations for Jamz

By on 27th April 2016 in blog-post, Economical, Social, Technology

The ethical issues considered are the ones that usually apply in a social network of any kind, not necessarily only in JAMZ. The following is a list of concerns regarding social media and the considerations made for the JAMZ application. Privacy. Some people might not be interested in using the application because of the risk […]

Marketing Jamz

By on 24th April 2016 in blog-post, Economical, Technical

As a new social networking site, Jamz would like to increase brand awareness and drive users to its site. To achieve this, Jamz will rely primarily on marketing. To be clear, marketing is not only advertising but also includes promotions, sales, and public relations. Although more emphasis will be placed on ads, it does not […]

A comparative analysis between Jamz and its competitors.

By on 24th April 2016 in blog-post, Technical, Technology

In a previous post, we compared the features of existing applications that are similar to Jamz. In this post, the proposed features of Jamz will be compared against its main competitors. We will be using the comparative table below as a guide. Jamz will facilitate online collaboration amongst its users. Enabling musicians to work and […]

Product Monetization

By on 8th April 2016 in Economical

There are limited number of business model available for our application. Since our application and services are mainly web-based, our initial options for economical aspects are Subscription, Freemium and Data Monetization. We decided to use a combination of Freemium and Subscription business model as our go-to-market plan. Freemium business model is a common for this […]