Today, a lot of professional musicians use online social networks as a way to promote themselves. However, usually, they do it in the same boring way, as it was in the time of billboards, leaflets, and promo copies of record singles on CD.
“Me-me-me-marketing”. Following on this way, musicians fill their pages in social media with photos of themselves and nonsense about buying their album. It looks more like spam than engaging with fans.
The main reason for this situation — lack of content. Marketing in social media is a hard job and ask for a lot of fresh news for catching attention. Moreover, if a musician focuses on self-marketing, he or she needs to sacrifice the time for making music. Marketing is an art of making noise — but music is the art what asks for silence.
But using Jamz can be an easy tool for self-promotion. There are some interesting benefits:
- A musician, who uses Jamz, don’t need to create a special content for social networks: any jam, rehearsal or even workshop which is enacted and recorded via Jamz, will be a fan and genuine part of your life. Perfectly suitable for a personal page on Facebook! Just play your part.
- Collaboration always has been a road to fame for young musicians and amateurs. It gives you a new experience, new friends and acquaintances, new attention, new followers — and maybe even a product: a new hit single! Play with popular users and become popular (and don’t forget to be kind to newbies then).
- Spreading the word is much easier when someone else is talking about you. Maybe, you didn’t find the words for you killer song yet, but you are a brilliant guitar player or a drummer. In this case, you can offer you skills for other bands and steal some popularity from them as a foundation for your future fame! There are many ways to be a cool musician.
- And last, but not least: you can do all of it at home, from your room, with your laptop. No more digital inequality! Turn on, tune in, drop out!
Check out our discussion on this topic in the video section.
