© 2013 Twitter Landscape Report.
As we can see above, music is the third most popular conversation topic on Twitter. It means: music is a powerful instrument for attracting attention. Today, music is the creative industry leading in digital world — more than 400 digital music services online creating a $6,9 billion digital business (International Federation of the Phonographic Industry, Digital Music Report 2015). In 2016, Global music revenues increase 3.2% as digital revenues overtake physical for the first time (International Federation of the Phonographic Industry, Global Music Report 2016).
However, there is a reason for worries for the businessmen, and this reason has the name “software value gap” and is described as “unexploited potential of an IT division to increase the value of the overall organization” (see an article about it on the ACM site). Talking about the music industry, value gap concerns the overarching issue of “digital revenues” and the need for rightsholders to receive a fair share of the revenues generated by the dissemination of protected content online. However, Jean-François Sirinelli, Professor of contemporary history at Sciences Po Paris, has conducted series of interviews with all the key rightsholders organisations in France and claims that there is no need to change current copyright law but technical requirements, mainly in a field of true behaviour of individual digital platforms (The Institute Of Contemporary Music Performance)
Why do we believe that Jamz can re-shape current digital music industry?
- Social engineering: Jamz aims to create a strong emotional link between musicians, both professional and amateurs. A product of collaboration is a shared value, which means that every engaged member of a band will care about dissemination of the product. It is a way for graph connectivity to become a key for privacy and trust.
- Technical side: Jamz gives the opportunity to create music online, to record it at the same time, to store the result of the music collaboration on the site and share a link to it then. No more widowed downloaded tracks without meta-information!
- Marketing side: in beta-version of the service we are going to add the option to sell tickets to online concerts on Jamz and to earn some money with ad traffic.
Isn’t it promising?!
