As a new social networking site, Jamz would like to increase brand awareness and drive users to its site. To achieve this, Jamz will rely primarily on marketing. To be clear, marketing is not only advertising but also includes promotions, sales, and public relations. Although more emphasis will be placed on ads, it does not diminish the benefits of the other components. Benefits of good marketing include brand awareness, increase sales, customer loyalty, builds trust and reputation as well as increases the value of the brand. Jamz recognizes that making a great product and good marketing are both needed for success.
During the initial phases of the product launch, Jamz will seek to raise awareness online. To attract users to the website, search engine optimization (SEO) will be important. SEO aims to increase an amount of users to a website by obtaining a high-ranking placement within search engines such as Google or Bing. This is important because many persons do not go beyond the first or second page of search results. The higher your site it, the more likely a user will visit it. Jamz will make use of meta-tags and page titles on its pages based on specific keywords and phrases. We will also develop sitemaps in both XML and HTML versions to make it easier for search engines such as Google to discover. We will other use SEO tools to check for broken links and top tags within categories and industries. We will also use internet advertising such as Google Ads and Facebook Ads. Facebook is reported to have over 1 billion user accounts. Facebook ads will help us target a larger audience based on specific user profiles. On the other hand, Google offers pay-per-click (PPC) advertising via its AdWords service. PPC means you pay a fixed price for every click your ads get in the search engine. It will also help in terms of budgeting as we will only pay when the ad is clicked. We will choose keywords and phrases that are appropriate for our website and the search engine will then use that to target specific users based on their searches. Youtube will also be an asset for us. As Jamz will have primarily video content, we will create a youtube channel to share popular content from our site. Additionally, it will allow users to share our videos or embedded them within their personal sites as well as being indexed by Google. We will also allow our content to be shared on popular social networking sites such as Facebook, Twitter, and Instagram. It will help to increase awareness across other platforms. Finally, we will also make use of promotions and sales for our premium services by offering discounts and free features. Check out ourĀ discussion on how to marketĀ JamzĀ in the video section.Ā
