Based on the aim of our social application, we need to identify who is our stakeholders, the value that we would like to deliver, how we deliver them and especially, how to make the application sustainable. Being sustainable doesn’t mean that we need to earn a lot of profit from the application, but how we made them be available without reducing the value and ideal that we want to deliver.
One of the tool that we will use to examine this is Business Model Canvas. This model was invented by Alexander Osterwalder which help us to visualize the concept. Although it might not the perfect tool, but it help us to systematically put the factors that we need to consider in order to build the suitable model.
In addition from business model, we will also look into several external factors such as social and ethical factors into consideration. As we believe that we need to look more into those issues, especially after the debate about abusing the data privacy (which made the value for the users going down and affecting the whole business), or just a place to satisfy their narcissistic ego.
Other things that might be worth into consideration is a backup plan. Some startup sometime start with a set of business plan but ended up with different model in the end. So here, we will also adopting the concept of lean startup. So we will focus to make a prototype and then exploring the possibilities of bringing this platform alive.
So, just sit down and enjoy the ride with us. We will continue to explore the parts, started by identifying our customer segmentation
References:
[1] Osterwalder, A. and Pigneur, Y. (2010) Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.