Category Archives: Design

Basic Buccaneer Branding

Open avenues

It is all too tempting to add this one to the long list of potential initial expenses, chalk it up to something the investors can pay for and move on to the important stuff. Of course this approach is wrong on every possible level, branding is important, equity is the most expensive form of financing – less is better– , and paying upfront without collecting any pertinent data goes against the grain of the can do spirit at the heart of internet marketing. For The Buccaneer Network at the very least then, simply outsourcing branding to an agency would be a bad route to take. Instead, we propose to use a standard approach from the internet marketing community namely,  A/B split testing.

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Good design tips to improve user exprience

Page design

  • Use white space
  • Mostly content not navigation
  • Simplicity better than complexity
  • Separate meaning and presentation
  • Use stylesheets for presentation
  • Resolution independent design (percentages not fixed pixel width)
  • Relative not absolute font size
  • Don’t include text in graphics
  • Don’t exclude older browsers
  • Pages should load fast ( <10 seconds , warn if not)
  • Keep graphics to minimum
  • Useful initial information (e.g. ALT text & meaningful info at top)
  • Use Standards
  • Short meaningful link text (not ‘click here’)
  • Helpful Link title
  • Colour & underline indicate links
  • Visited links differentiated by colour
  • Don’t automatically open new windows
  • No more than 2 fonts
  • No frames

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