Personas- User centred design

Alexander

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Meet Alexander

  • Name: Alexander Schmidt
  • Age: 36
  • Location: Southampton
  • Marital status: Single
  • Education: Master in Business Administration

Alexander lives in Southamton .Most of his relatives live near the city and he sees them often. His younger brother is a retailer owning a bycicle shop in Winchester. Alex graduated from university with an MBA; he focused on math and macroeconomics. He quickly got a job at the bank.

A day in the life of Alexander

At 9:00 am, Alexander goes to work.

At 5:00pm, Alexander completeds a daily work and goes home.

At 6:30pm, Alexander’s brother visits him and they prepare a dinner together, during the meal time, Alexander’s brother talks to him that he wants to start online marketing for his shop and offers delivery service for the further area customer. Alexander thinks it is a good business idea, so he suggests his brother to build up  a website for customer to browse. However, both of them have no experience regarding to programming. None of their friends works on IT field as well. So they want to find someone who is good at it but the biggest problem is they don’t know whom to trust.

 

Tom

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Meet Tom

  • Name: Tom Thomas
  • Age: 45
  • Location: Manchester
  • Marital status: Married
  • Education: Software Engineering

A day in the life of Tom

Tom is an exprienced Software Engineer with 25 years working exprience. He has flexible timetable regarding to his work type. However, he wants to earn more money to support his family so he planned to start his second career. However, he has no way to reach the group of people who needs technical support that he can use his skill to work with. He posts some introduction of himself but it seems few replies he gets.

 

 

 

 

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