Monthly Archives: March 2017

The Trust Machine: Technology For Scalability

Our project has two inter-dependant components, both of which are vital to each other. The web application is a business case that we have identified as having immense potential but one that fails because for lack of an effective user trust model. The trust application solves this problem but cannot be built without a use case to build it around and demonstrate its viability. This puts us in the enviable position of having two excellent products for the price of one!

However they will only be excellent if we choose the right technology stack… Continue reading

Definitions of Trust, oh my…

Trust is concept that exists across numerous disciplines. One thing they all seem toĀ agree on is that there is a lack of agreement either within or across disciplines on what the definition of trust is. One sociologist, Beatty, who declines to settle on a definition, describes it as a mercurial, context-dependent concept defined as a noun, verb, psychological state, personality state, belief, social structure and behavioural intention. Continue reading

This server can be found

In order to make development of the prototypes easier, we requested a virtual machine from the University which will act as our development web server. The prototypes will appear on the server.

How do I access it, I hear you cry?

You need to be inside the University VPN or actually using a computer inside the University network. Then, simply navigate to:

svm-gc5g13-buccaneer.ecs.soton.ac.uk

And as soon as a web page is available, this is where you will see it. The domain name isn’t pretty, but at the end of the day it’s there so we can easily share our prototypes!

The incumbents

The social network space for online marketers is dominated by two major players, Warrior forum and Blackhatworld. As the names might suggest, these communities do not present themselves as warm and caring spaces but are instead all about doing the best deals, often at any cost. This is not to say that there arenā€™t helpful individuals participating or that the content is universally suspect, but rather that the pervasive attitude amongst users is one of ā€œtrust no one and test everything twice before useā€. As anybody with an entrepreneurial background would know, this type of environment is massively inefficient and would necessitate the introduction of checks that go beyond standard due diligence. One quick test yielded a time to implementation for an SEO technique at three times what it would have been had the information come from a different source. Continue reading