{"id":442,"date":"2018-05-04T13:02:50","date_gmt":"2018-05-04T12:02:50","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/?p=442"},"modified":"2018-05-04T13:02:50","modified_gmt":"2018-05-04T12:02:50","slug":"service-design-for-neighbourhood","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/2018\/05\/04\/service-design-for-neighbourhood\/","title":{"rendered":"Service design for Neighbourhood"},"content":{"rendered":"<p>In recent years, &#8216;Service Design&#8217; has become increasingly popular. It is a growing academic field, and its implementation is said to be behind the successes of highly popular businesses that fuse online social media with offline elements, activity and retail, for example\u00a0Airbnb, Uber and Ocado.<\/p>\n<blockquote><p>The Royal College of Art, for example, created a two-year Master\u2019s dedicated to service design in collaboration with Imperial College London in 2012.<\/p><\/blockquote>\n<p style=\"text-align: right\">Source: <a href=\"https:\/\/www.designcouncil.org.uk\/news-opinion\/video-what-service-design\">Design Council<\/a><\/p>\n<h3>What is Service Design?<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/131860129?app_id=122963\" width=\"1249\" height=\"703\" frameborder=\"0\" title=\"What is service design?\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>Service design is about shaping service experiences, &#8220;so that they really work for people. Removing the lumps and bumps that make them frustrating, and then adding some magic to make them compelling.,&#8221; according to <a href=\"https:\/\/www.designcouncil.org.uk\/news-opinion\/video-what-service-design\">Mat\u00a0Hunter, Chief Design Officer at the Design Council<\/a>.<\/p>\n<p>This useful overview from\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/service-design-101\/\">Nielsen Norman Group<\/a>, helps to frame a service design approach, by considering a customer (or user&#8217;s) journey, under the headings of props, people and processes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.nngroup.com\/media\/editor\/2017\/07\/08\/servicedesign101-05.png\" alt=\"NN\/g Service Design 101\" width=\"574\" height=\"702\" \/><\/p>\n<h3>Service Design for Neighbourhood users<\/h3>\n<p>The following diagram implements the above service design approach for Neighbourhood, and can be expanded upon and iterated on over time as our platform develops:<\/p>\n<p><a href=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-447 size-large\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1-1024x756.png\" alt=\"\" width=\"1024\" height=\"756\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1-1024x756.png 1024w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1-300x221.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1-768x567.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1-271x200.png 271w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/service-design-Neighbourhood1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, &#8216;Service Design&#8217; has become increasingly popular. It is a growing academic field, and its implementation is said to be behind the successes of highly popular businesses that fuse online social media with offline elements, activity and retail, for example\u00a0Airbnb, Uber and Ocado. The Royal College of Art, &hellip;<\/p>\n","protected":false},"author":2944,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35,23,40,21,18,42,15,22],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-deals-and-discounts","tag-design","tag-incentives","tag-individual-users","tag-marketing","tag-service-design","tag-teamwork","tag-users"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/users\/2944"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":4,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/442\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}