{"id":423,"date":"2018-05-03T11:03:37","date_gmt":"2018-05-03T10:03:37","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/?p=423"},"modified":"2018-05-03T16:06:34","modified_gmt":"2018-05-03T15:06:34","slug":"neighbourhood-working-towards-our-tipping-point","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/2018\/05\/03\/neighbourhood-working-towards-our-tipping-point\/","title":{"rendered":"Neighbourhood: working towards our ‘tipping point’"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Source: Malcolm Gladwell Via Pinterest<\/a><\/p>\n

The \u201cTipping Point\u201d by Malcolm\u00a0Gladwell<\/a> explains that in a social group a few people can make\u00a0a big difference to take-up of a new product or service… whereby the initial swell of interest from certain types of people, builds to make a product successful.<\/p>\n

Our efforts at Neighbourhood, will be to target the right people, at the right time, to spread rapidly to highly engaged and lucrative customers and clients, that earn us affiliate fees.\u00a0Gladwell splits important players within a social network into Connectors, Mavens, and Salespeople.<\/p>\n

<\/p>\n

Source:\u00a0Harold Jarche<\/a><\/p>\n

 <\/p>\n

Neighbourhood’s launch and user model, fits these crucial people in as follows:<\/p>\n

 <\/p>\n\n\n\n\n\n\n
Online social roles<\/strong><\/td>\n\u00a0How Neighbourhood users and partners fit in<\/strong><\/td>\n<\/tr>\n
Connectors (social glue)<\/strong><\/p>\n

They have connections to many people and\u00a0can introduce you to everyone you should\u00a0know to succeed<\/p>\n

 <\/td>\n

On Neighbourhood, we will have friend get friend buttons throughout the application, we will also keep emphasizing to our members, that the more people they invite in, the better it will be for everyone. Furthermore, we will especially target friend get friend incentives to ours user who have\u00a0have high ‘betweenness centrality<\/a>‘ according to graph theory. Meaning that the friends they help add, will be more likely to quickly enrich groups and subhoods throughout Neighbourhood.<\/td>\n<\/tr>\n
Mavens (information brokers)<\/strong>
\nThey have specialised information which
\nthey are willing to share with as many
\npeople as possible<\/td>\n		On Neighbourhood, our Mavens are those who add interesting new groups, interests and activities. And also those who are willing to take the time to post reviews, enriching the information on the application for everyone.<\/td>\n<\/tr>\n
Salespeople (evangelists)<\/strong><\/p>\n

They know how to promote ideas;
\npersuasion involves using verbal or non- verbal cues<\/td>\n

Our client \/ business partners, will be excellent evangelists for Neighbourhood. Not every client will be, or fulfil this role, but a higher percentage of them will be\u00a0salespeople than our regular users. Furthermore, within our individual user base, evangelists will be important, to spread the word and encourage new users to sign up.<\/p>\n

 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

All in all, this combined approach, will help us grow and start generating cash revenues quickly, and makes a strong case for the initial investment we need<\/a> to get Neighbourhood off the ground!<\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Malcolm Gladwell Via Pinterest The \u201cTipping Point\u201d by Malcolm\u00a0Gladwell explains that in a social group a few people can make\u00a0a big difference to take-up of a new product or service… whereby the initial swell of interest from certain types of people, builds to make a product successful. Our efforts …<\/p>\n","protected":false},"author":2944,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12,30,34,2],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-business-model","tag-business-strategy","tag-investment","tag-social-network"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/users\/2944"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":8,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/423\/revisions\/437"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}