{"id":285,"date":"2018-04-30T02:19:35","date_gmt":"2018-04-30T01:19:35","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/?p=285"},"modified":"2018-05-01T15:27:19","modified_gmt":"2018-05-01T14:27:19","slug":"personas","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/2018\/04\/30\/personas\/","title":{"rendered":"Personas"},"content":{"rendered":"<p>A persona or buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It provides a focus for the insight of an organisation about its users. By using buyer personas, a company is able to identify and attract the most valuable visitors, leads, and customers to the business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-287 alignnone\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/customer-personas-837x438-300x157.png\" alt=\"\" width=\"426\" height=\"223\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/customer-personas-837x438-300x157.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/customer-personas-837x438-768x402.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/customer-personas-837x438-382x200.png 382w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/customer-personas-837x438.png 837w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/><\/p>\n<p>We need to identify 2 different personas:<\/p>\n<ol>\n<li>Ideal user persona<\/li>\n<li>Ideal client persona<\/li>\n<\/ol>\n<p>For the user side the ideal is someone who would like to share their interests with others in the nearby area. Especially a person who is new in town, and wants to participate in events and activities relating to their interests near them.<\/p>\n<p>Our ideal client persona is a medium sized business owner that needs a promotion boost, or a new business that wants to attract customers for the first time.<\/p>\n<p>In conclusion, developing user and client personas will help Neighbourhood focus on our marketing targets and utilize efforts effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A persona or buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It provides a focus for the insight of an organisation about its users. By using buyer personas, a company is able to identify and attract the most &hellip;<\/p>\n","protected":false},"author":2999,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21,18,25,22],"class_list":["post-285","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-individual-users","tag-marketing","tag-partners","tag-users"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/users\/2999"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":5,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/285\/revisions\/371"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}