{"id":275,"date":"2018-04-29T17:37:12","date_gmt":"2018-04-29T16:37:12","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/?p=275"},"modified":"2018-04-30T14:50:09","modified_gmt":"2018-04-30T13:50:09","slug":"logo-design","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/2018\/04\/29\/logo-design\/","title":{"rendered":"Logo Design"},"content":{"rendered":"<p>This post will introduce the design ideas of Neighbourhood&#8217;s logo, which is the visual representation of our brand values:\u00a0Trust, Privacy, Having fun, Interests, Exploring. I use CorelDraw as the designing tool for the logo.<\/p>\n<p>Deservedly, I choose light green as our logo&#8217;s theme colour, keeping the same colour scheme of our interface.\u00a0 Our logo includes three objects, two houses and a tree with some simple shapes. Two houses mean residents, different families. Go deeper to the meaning, these houses with a door represent\u00a0the Trust and Privacy. Another object, the tree\u00a0is the symbol\u00a0of outdoor\u00a0and public place. Go further, the tree is a representation of the relationship between neighbours. The shapes on the tree are the\u00a0abstraction of interests, activities and fun. The outline of these objects is drawn by a continuous curve, which means two houses and a tree are connected. In one sentence, the meaning of logo is that inhabitants are connected by\u00a0exploring the interests and taking part in activities with others.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-281 alignleft\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/Neighbourhood-Logo-1-300x170.png\" alt=\"\" width=\"637\" height=\"361\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/Neighbourhood-Logo-1-300x170.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/Neighbourhood-Logo-1-768x435.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/Neighbourhood-Logo-1-1024x581.png 1024w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/Neighbourhood-Logo-1-353x200.png 353w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/Neighbourhood-Logo-1.png 1771w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-282\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/WeChat-Screenshot_20180429175433-168x300.png\" alt=\"\" width=\"191\" height=\"342\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/WeChat-Screenshot_20180429175433-168x300.png 168w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/WeChat-Screenshot_20180429175433-112x200.png 112w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/04\/WeChat-Screenshot_20180429175433.png 352w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><\/p>\n<p>Our application&#8217;s icon(Top left of the picture) on the iPhone will be the same tree but have a house on the bottom, showing the meanings accurately and having a good visual experience simultaneously. Also, our launch\u00a0screen has updated.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post will introduce the design ideas of Neighbourhood&#8217;s logo, which is the visual representation of our brand values:\u00a0Trust, Privacy, Having fun, Interests, Exploring. I use CorelDraw as the designing tool for the logo. Deservedly, I choose light green as our logo&#8217;s theme colour, keeping the same colour scheme of &hellip;<\/p>\n","protected":false},"author":2966,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-275","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-design"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/users\/2966"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":5,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/275\/revisions\/284"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}