{"id":233,"date":"2018-04-26T16:43:41","date_gmt":"2018-04-26T15:43:41","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/?p=233"},"modified":"2018-04-26T16:43:41","modified_gmt":"2018-04-26T15:43:41","slug":"neighbourhood-branding-and-logo-design","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/2018\/04\/26\/neighbourhood-branding-and-logo-design\/","title":{"rendered":"Neighbourhood branding and logo design"},"content":{"rendered":"<p><strong>Neighbourhood&#8217;s brand values are:<\/strong>\u00a0Trust, Privacy, Having fun, Interests, Exploring.<\/p>\n<p>Neighbourhood offers users:\u00a0<strong>Friendly, healthy living in your own Neighbourhood.\u00a0Build trust in what you see.<\/strong><\/p>\n<p>Our brand \u2018personality\u2019 overall is fun, warm and inviting \/ and our visual style is crisp and clean.<\/p>\n<h3>Logo design<\/h3>\n<p>Our designer Autumn is going to work on the development of a logo for Neighbourhood.\u00a0This will build on his previous design work and choices we have discussed as a team.<\/p>\n<blockquote><p>&#8220;A logo is the visual representation of your brand: it should show the world who you are and what you do. And hopefully it inspires people to buy your product or service. The best logos become iconic; they\u2019re clever, creative, beautiful, witty and memorable.&#8221;<\/p><\/blockquote>\n<p style=\"text-align: right\">\u00a0 Kelly Morr, 99 Designs<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Our logo should:<\/strong><\/p>\n<ul>\n<li>Contain the word Neighbourhood<\/li>\n<li>Work well in colour as well as black and white<\/li>\n<li>Be simple and legible even on a mobile screen<\/li>\n<li>Illustrate our brand values and personality<\/li>\n<\/ul>\n<p>We are also using these two 99designs blog post for inspiration:<\/p>\n<ul>\n<li><a href=\"https:\/\/99designs.co.uk\/blog\/creative-inspiration-en-gb\/best-creative-logos\/\">\u00a099 best logos for creative inspiration<\/a><\/li>\n<li><a href=\"https:\/\/99designs.co.uk\/blog\/trends-en-gb\/logo-trends-2018\/\">9 innovative logo design trends for 2018<\/a><\/li>\n<\/ul>\n<p>As an aside, 99 designs is used heavily in the UK start up scene, enabling small and new businesses to get high quality designs from freelance talent online, on a low budget. <a href=\"https:\/\/99designs.co.uk\/how-it-works\">For example logo design in the UK currently costs \u00a3299<\/a>. However we don&#8217;t have to worry about this, as we have Autumn on the team!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neighbourhood&#8217;s brand values are:\u00a0Trust, Privacy, Having fun, Interests, Exploring. Neighbourhood offers users:\u00a0Friendly, healthy living in your own Neighbourhood.\u00a0Build trust in what you see. Our brand \u2018personality\u2019 overall is fun, warm and inviting \/ and our visual style is crisp and clean. Logo design Our designer Autumn is going to work &hellip;<\/p>\n","protected":false},"author":2944,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27,23,18],"class_list":["post-233","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-branding","tag-design","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/users\/2944"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":2,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":235,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/233\/revisions\/235"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}