{"id":228,"date":"2018-05-02T14:03:35","date_gmt":"2018-05-02T13:03:35","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/?p=228"},"modified":"2018-05-04T13:18:00","modified_gmt":"2018-05-04T12:18:00","slug":"survey-questions-and-analysis-of-results","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/2018\/05\/02\/survey-questions-and-analysis-of-results\/","title":{"rendered":"Survey Questions and Analysis of results"},"content":{"rendered":"<p>Our user survey was conducted for 5 days from 28th April 2018 until the 2nd of May 2018. In total there were 10 questions, out of which 4 of them were optional based on previously selected options.<\/p>\n<p>Our initial plan for the survey was to capture information about interactions between individuals, and also how these may differ, depending on the age and nationality of participants. This would have given us a better understanding of our target audience and also in identifying which country would be ideal startup location for Neighbourhood. However, unfortunately due to a delay in survey\u00a0approval, and because this aspect clashes with the ethics policy on avoiding the capture of personal data, we dropped the demographic questions.<\/p>\n<ul>\n<li>Please click this\u00a0<a href=\"https:\/\/www.isurvey.soton.ac.uk\/27496\" target=\"_blank\" rel=\"noopener\">link<\/a> to see the survey questions.<\/li>\n<li>Please click this\u00a0<a style=\"text-indent: 0em\" href=\"https:\/\/www.isurvey.soton.ac.uk\/admin\/data\/view.php?surveyID=27496\" target=\"_blank\" rel=\"noopener\">link<\/a><span style=\"text-indent: 0em\"> for the survey data ( Only authorized entry)<\/span><\/li>\n<\/ul>\n<p><strong>Below is the list of questions asked, the aim of each question and the analysis for each of them.<\/strong><\/p>\n<p>Q1. HOW WELL DO YOU KNOW \/ INTERACT WITH YOUR NEIGHBOURS?<\/p>\n<ul>\n<li>The aim of this question was to capture the level of interaction between local communities and individuals belonging to the same locality on a scale of 1 to 5, with 1 being the lowest and 5 being the highest.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-385 aligncenter\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.09-300x193.png\" alt=\"\" width=\"300\" height=\"193\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.09-300x193.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.09-311x200.png 311w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.09.png 718w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>Based on the analysis of the survey we observe that majority of the responses were rated as 4 indicating a healthy level of interaction between neighbors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Q2. WHAT SORT OF INTERACTION DO YOU NORMALLY HAVE WITH YOUR NEIGHBOURS?<\/p>\n<ul>\n<li>The aim of this question was to identify the most common types of interaction that neighbors have.<\/li>\n<li>Based on analysis of the survey responses we observe that the majority of participants tend to have interactions regarding food, family, social events and common interests.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Q3.\u00a0WOULD YOU LIKE TO KNOW MORE PEOPLE IN YOUR LOCALITY WHO SHARE SIMILAR INTERESTS WITH YOU?<\/p>\n<ul>\n<li>The aim of this question was to find out if the participants were interested in meeting people of similar interest or not. Although this question might look simple and straightforward in nature. It still becomes a vital part as this is the USP Neighbourhood. i.e to identify and cluster users with similar taste and interests within a community based on the location proximity.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-386 aligncenter\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.24-300x174.png\" alt=\"\" width=\"300\" height=\"174\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.24-300x174.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.24-768x446.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.24-344x200.png 344w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.24.png 782w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>In our survey we found that 85.2% of the participants responded positively.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Q4.\u00a0WHAT SORT OF INTERACTION DO YOU THINK HELPS MAINTAIN A STRONG WELL CONNECTED NEIGHBOURHOOD COMMUNITY?<\/p>\n<ul>\n<li>The aim of this question was to identify the most common types of interaction that encourage neighbors to interact with each other and in turn, maintain a healthy relationship with each other on consent long terms.<\/li>\n<li>Based on the analysis of the survey we observe that majority of participants believe that interactions regarding social gathering and community events are the key factors which make sure that they maintain those healthy friendly interactions with each other.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Q5.DO YOU THINK YOUR INTERACTIONS \/ RELATIONSHIPS\u00a0WITH YOUR NEIGHBOURS COULD IMPROVE OVER TIME BY USING A DIGITAL\u00a0APPLICATION?<\/p>\n<ul>\n<li>The aim of this question was to understand potential users trust and believe in digital social media application, to the extent that they facilitate a mode of communication between individuals, at the price of capturing their day-to-day activities and personal data.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-391 aligncenter\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.32-300x184.png\" alt=\"\" width=\"300\" height=\"184\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.32-300x184.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.32-327x200.png 327w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.32.png 752w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>Based on the analysis of our survey, we were able to identify that many participants believe in the potential for digital social networks as a medium for maintaining friendly interactions with neighbours.<\/li>\n<li>These below questions (5a, 5b, 5c) are the optional question that arise (were shown to survey participants) based on previously answered questions.<\/li>\n<\/ul>\n<p><strong>IF YES<\/strong><\/p>\n<p>Q5a.\u00a0IS THERE A NEED FOR A NEW DIGITAL APPLICATION TO BE DEVELOPED OR IS THERE AN EXISTING APPLICATION THAT\u00a0DOES THIS JOB?<\/p>\n<ul>\n<li>The aim of this question was to identify if participants were willing to trust and try a new social media application as a substitute for the existing applications out there.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-392 aligncenter\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.42-1-300x189.png\" alt=\"\" width=\"300\" height=\"189\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.42-1-300x189.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.42-1-317x200.png 317w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.42-1.png 742w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>In our survey 45% of people were willing to try and trust in a new system.<\/li>\n<\/ul>\n<p>Q5b.\u00a0COULD YOU SUGGEST SOME FEATURES YOU WOULD LIKE\u00a0TO SEE IN THIS APPLICATION?<\/p>\n<ul>\n<li>The aim of this question was to take input suggestions from participants that could be worth implementing in Neighbourhood.<\/li>\n<li>Based on our analysis we observe that most of the common feature that\u00a0participants wished to see were related to organizing and suggesting events and regular communication on a day to day basis.<\/li>\n<\/ul>\n<p>Q5c.\u00a0COULD YOU NAME SOME PROS AND CONS OF EXISTING APPLICATIONS\u00a0THAT TRY\u00a0TO CONNECT PEOPLE BASED ON\u00a0LOCATION?<\/p>\n<ul>\n<li>The aim of this question is to support competitor identification and analysis based on some existing applications out there.<\/li>\n<li>Based on the analysis of our survey we observe that most participants believed in existing systems as being more trustworthy with respect to maintaining data privacy and security and also they believe that such systems were better at authenticating other users as most of them preferred knowing with who they are communicating on a personal basis before having a private communication with them. Which illustrates the importance of personal interaction and mutual friends in the development and success of social media applications.<\/li>\n<\/ul>\n<p><strong>IF NO<\/strong><\/p>\n<p>Q5a.\u00a0WHY DO YOU FEEL SO?<\/p>\n<ul>\n<li>The aim of this question was to identify the most common reasons why users did not believe in social media applications.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-394 aligncenter\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.56-300x134.png\" alt=\"\" width=\"300\" height=\"134\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.56-300x134.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.56-768x342.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.56-1024x456.png 1024w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.56-449x200.png 449w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-01-at-23.59.56.png 1046w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>Based on our analysis we observe that there was a mixed bias of opinions for this question. With the primary idea revolving around lack of trust in technology being a medium of social interaction due to data privacy issues.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Q6. WOULD YOU BE INTERESTED IN USING AN APPLICATION WHERE YOUR DATA IS SECURE AND PRIVATE AND AT THE SAME TIME SUPPORTS\u00a0HEALTHY INTERACTION WITH YOUR NEIGHBOURS?<\/p>\n<ul>\n<li>The aim of this question was to understand if users were willing believed\u00a0in digital social media application if they were given the assurance that their data would be secure and private.\u00a0 Such a situation of lack of trust on security and privacy of personal data cropped\u00a0up recently after the <a href=\"http:\/\/www.bbc.co.uk\/news\/topics\/c81zyn0888lt\/facebook-cambridge-analytica-data-scandal\" target=\"_blank\" rel=\"noopener\">Facebook Cambridge Analytica data scandal<\/a> issue that arose recently.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-388 aligncenter\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-02-at-00.00.06-300x190.png\" alt=\"\" width=\"300\" height=\"190\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-02-at-00.00.06-300x190.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-02-at-00.00.06-315x200.png 315w, https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-content\/uploads\/sites\/259\/2018\/05\/Screen-Shot-2018-05-02-at-00.00.06.png 734w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>Based on our analysis we believe that we still have a chance of regaining the trust of users if we guaranteed and illustrated that user\u00a0data will be kept secure and private.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our user survey was conducted for 5 days from 28th April 2018 until the 2nd of May 2018. In total there were 10 questions, out of which 4 of them were optional based on previously selected options. Our initial plan for the survey was to capture information about interactions between &hellip;<\/p>\n","protected":false},"author":2965,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12,30,19,21,18,16,41,22],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-business-model","tag-business-strategy","tag-data","tag-individual-users","tag-marketing","tag-project-management","tag-survey","tag-users"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/users\/2965"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":9,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/posts\/228\/revisions\/452"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/neighbourhood\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}