{"id":6563,"date":"2024-02-13T10:29:47","date_gmt":"2024-02-13T10:29:47","guid":{"rendered":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/?page_id=6563"},"modified":"2024-02-23T09:23:33","modified_gmt":"2024-02-23T09:23:33","slug":"assessing-stakeholder-responses-to-and-preparations-for-the-food-promotion-and-placement-regulations-2021","status":"publish","type":"page","link":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/cohorts\/wrapped-womens-responses-to-adjusted-product-placement-and-its-effects-on-diet\/assessing-stakeholder-responses-to-and-preparations-for-the-food-promotion-and-placement-regulations-2021\/","title":{"rendered":"Assessing stakeholder responses to, and preparations for, The Food (Promotion and Placement) Regulations 2021"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Overview<\/h4>\n\n\n\n<p>As part of the UK Government\u2019s strategy to reduce obesity levels and improve population diet, the Food (Promotions and Placement) legislation from October 2022. This legislation restricts multibuy promotions and prominent positioning of High Fat Salt and Sugar (HFSS) products in retail settings (both food and non-food retailers) both in-store and online (see regulation <a href=\"https:\/\/www.legislation.gov.uk\/uksi\/2021\/1368\/introduction\/made\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and guidance <a href=\"https:\/\/www.gov.uk\/government\/publications\/restricting-promotions-of-products-high-in-fat-sugar-or-salt-by-location-and-by-volume-price\/restricting-promotions-of-products-high-in-fat-sugar-or-salt-by-location-and-by-volume-price-implementation-guidance\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>).<\/p>\n\n\n\n<p>This landmark legislation aims to help improve public health and is predicted to have a substantial impact on the way products are marketed. Assessing how key stakeholders within the food system are reacting to the legislation and what preparations they are taking ahead of its introduction will provide important insight into the extent and breadth of legislation implementation and enforcement, highlighting support needs and potential unintended consequences.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Research Objectives<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To understand the stakeholder responses to, and preparations for, the upcoming Food (Promotions and Placement) Regulation 2021<\/li>\n\n\n\n<li>To map how this legislation will likely change the system of HFSS promotions and placement marketing in retail outlets<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Methods<\/h4>\n\n\n\n<p>This is a qualitative study involving semi-structured interviews (individual and group) with n~20-30 representatives from each stakeholder group. Stakeholder groups include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry:<\/strong> Recruiting food\/non-food retailers and food manufacturers using snowball techniques and online profile searches (i.e., Consumer Goods Forum, British Retail Consortium, Association for Convenience Stores, Iceland Foods, Sainsburys, Londis etc).<\/li>\n\n\n\n<li><strong>Local authority enforcement officers:<\/strong> Recruiting Environmental Health and Trading Standards offices using snowball technique (i.e., Chartered Institute of Trading Standards, Chartered Institute for Environmental Health, Southampton City Council etc).<\/li>\n\n\n\n<li><strong>Consumers:<\/strong> Recruiting participants from the <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/cohorts\/wrapped-womens-responses-to-adjusted-product-placement-and-its-effects-on-diet\/\" data-type=\"page\" data-id=\"6561\" target=\"_blank\" rel=\"noreferrer noopener\">WRAPPED study<\/a><\/li>\n\n\n\n<li><strong>Health group representatives:<\/strong> Recruiting a purposive sample of representatives from health-related organisations using existing professional networks (i.e., Royal Society for Public Health, Cancer Research UK, British Heart Foundation, The Food Foundation, Obesity Health Alliance, Sustain, Biteback etc and relevant UK academics).<\/li>\n\n\n\n<li><strong>Policy makers:<\/strong> Recruiting policy makers involved in development and implementation of the legislation (e.g., Department of Health and Social Care, Members of Parliament etc).<\/li>\n<\/ul>\n\n\n\n<p>Rapid qualitative analysis will be conducted to analyse the perceived benefits, concerns and support needs for stakeholders to provide real-time feedback to policymakers. Results will be communicated through a policy brief and shared with stakeholders via a virtual conference (10th May 2022 \u2013 register <a href=\"https:\/\/www.eventbrite.co.uk\/e\/supporting-effective-implementation-of-uk-food-promotion-legislation-tickets-255193118487\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>).<\/p>\n\n\n\n<p>Thematic analysis will also be performed to gain in-depth insights into each stakeholder groups responses to, and preparations for, the legislation and to understand the processes stakeholders use to conform with government legislation and the impact this has on different groups. Thematic analyses results and relevant scientific literature will be used to create systems map to identify the context of food marketing strategies in retail settings and characterise the legislation\u2019s impact on this system.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Public Health Benefits<\/h4>\n\n\n\n<p>The findings from this research will generate insights for effective and consistent implementation and enforcement of this legislation. It will also provide important learnings about the legislation\u2019s likely impact on the wider system related to marketing strategies in retail settings and help to inform development and refinements of future diet related policies in the UK and internationally.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p>Research team: Mrs Preeti Dhuria, Dr Sarah Muir<\/p>\n\n\n\n<p>Supervisory team: Dr Christina Vogel, Prof Janis Baird, Dr Emma Roe, Dr Wendy Lawrence<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-light-blue-backdrop-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-3a02abfb wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-medium is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"300\" src=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-shelves-237x300.png\" alt=\"\" class=\"wp-image-5746\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-shelves-237x300.png 237w, https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-shelves-40x50.png 40w, https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-shelves.png 324w\" sizes=\"auto, (max-width: 237px) 100vw, 237px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"293\" height=\"288\" src=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-fridge.png\" alt=\"\" class=\"wp-image-5747\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-fridge.png 293w, https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-content\/uploads\/sites\/475\/2022\/05\/wrapped-fridge-50x50.png 50w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/research\/\">Research<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/cohorts\/\">Cohorts<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Overview As part of the UK Government\u2019s strategy to reduce obesity levels and improve population diet, the Food (Promotions and Placement) legislation from October 2022. This legislation restricts multibuy promotions and prominent positioning of High Fat Salt and Sugar (HFSS) products in retail settings (both food and non-food retailers) both in-store and online (see regulation [&hellip;]<\/p>\n","protected":false},"author":5281,"featured_media":0,"parent":6561,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6563","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/pages\/6563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/users\/5281"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/comments?post=6563"}],"version-history":[{"count":4,"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/pages\/6563\/revisions"}],"predecessor-version":[{"id":6765,"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/pages\/6563\/revisions\/6765"}],"up":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/pages\/6561"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/mrclec\/wp-json\/wp\/v2\/media?parent=6563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}