https:\/\/www.youtube.com\/watch?v=Q2RaRgmXqJI&list=PLEHbnvX_Fs45t2RLYfUB-NeTQ2x_-PO_J<\/p>\n
Having decided to create an advertisement campaign for the brand Helmut Lang (promoting a more sustainable direction for the brand), I looked for inspiration in their previous advertisement campaigns to get a sense of their typical marketing style and tone.<\/p>\n
To me, the sound in this campaign is reminiscent of the constant beat of a sewing machine, showing how even a repetitive noise can be used to create tension and suspense. For this reason, the ‘sound’ element of my film will comprise of my own recordings of sewing machines mixed with a techno track of a similar rhythm, almost as if the sewing machine were a part of the original track. I hope that the sounds of a sewing machine will resonate with the background concept of sustainability, since today fast fashion is one of the biggest sources of waste and is something which is pointing us towards a very unsustainable future.<\/p>\n
In my advert, I want to use a sequence of flashing stills of my own Helmut Lang-styled photographs as the visual element, combined with some motion graphics to represent the movement of a sewing machine.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
https:\/\/www.youtube.com\/watch?v=Q2RaRgmXqJI&list=PLEHbnvX_Fs45t2RLYfUB-NeTQ2x_-PO_J Having decided to create an advertisement campaign for the brand Helmut Lang (promoting a more sustainable direction for the brand), I looked for inspiration in their previous advertisement campaigns to get a sense of their typical marketing style and tone. To me, the sound in this campaign is reminiscent of the constant beat of … Continue reading Helmut Lang promo<\/span><\/a><\/p>\n","protected":false},"author":2211,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/users\/2211"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":4,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":328,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/posts\/56\/revisions\/328"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty3\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}