The Good, the Bad and the Ugly – ThreeWay Standoff (1966)

Thanks to the camera pivoting on subtle facial expressions and hand movements, we are drown to focus on the screen more than ever as the subtle movements pile up progressively, creating suspense.

This scene from The Good, the Bad and the Ugly is an inspiration to the visuals of my video. This is because it is filmed to show a form of non verbal dialogue between the characters, where the absence of verbalisation is commonly considered “silence”.

Tchaikovsky Op. 49 Overture

I have been looking at the best way to approach my video and came over Tchaikovsky’s Op. 49 form 1812. The piece leads you through a mixture of feelings and pushes the listener into a corner – which is exactly what I want to achieve. Instead of music, I will however experiment with “everyday” sounds and how they can affect an image or, more specifically to my project, a dream. Furthermore, the piece gave me the idea to tell a story without moving images until the last scene or “dramatic climax”. I’m however not sure if I will be able to succeed to it in 30 seconds and will further investigate into it.

 


Tchaikovsky (1812) Festival Overture Op. 49 Available from: https://www.youtube.com/watch?v=4C-YSq5flow [Accessed 19 December]

Helmut Lang promo

https://www.youtube.com/watch?v=Q2RaRgmXqJI&list=PLEHbnvX_Fs45t2RLYfUB-NeTQ2x_-PO_J

Having decided to create an advertisement campaign for the brand Helmut Lang (promoting a more sustainable direction for the brand), I looked for inspiration in their previous advertisement campaigns to get a sense of their typical marketing style and tone.

To me, the sound in this campaign is reminiscent of the constant beat of a sewing machine, showing how even a repetitive noise can be used to create tension and suspense. For this reason, the ‘sound’ element of my film will comprise of my own recordings of sewing machines mixed with a techno track of a similar rhythm, almost as if the sewing machine were a part of the original track. I hope that the sounds of a sewing machine will resonate with the background concept of sustainability, since today fast fashion is one of the biggest sources of waste and is something which is pointing us towards a very unsustainable future.

In my advert, I want to use a sequence of flashing stills of my own Helmut Lang-styled photographs as the visual element, combined with some motion graphics to represent the movement of a sewing machine.

 

‘Nostalghia’ – Andrei Tarkovsky

Andrei Tarkovsky is able to reach a sentimental level in his film ‘Nostalghia’ by capturing the movements of the soul in the characters of the film, focusing on the protagonist’s nostalgic yearning for his homeland and  his search for real meaning in his life. This sentimental sense of nostalgia that is certainly evident increases the ineffable spirituality throughout the film.

Juno (2007)

http://www.artofthetitle.com/title/juno/#

Having started my research into the promotion of country music, I wanted to look at how visual themes could portray the idea of being homely and friendly with a rustic appearance. While looking at various title sequences and promotional pieces, I found that the title sequence for Juno particularly resembled these themes through rough hand drawn imagery, with inserts of edited photography.

The handcrafted appearance of the piece seems genuine and friendly, as it is apparent from the onset that a lot of time and care had gone into the creation, which is an idea that I would like to portray in my own piece. It was important for the creators of the title sequence (Smith & Lee Design) that the opening sequence portrayed the continuing themes of the film, indicating the idea of romance and love. By giving this indication so early on in the film, the audience begins to make assumptions about the themes in the rest of the film, which is an idea that I would like to play on. Smith and Lee Design purposely created the piece to be at 8fps, to be slightly jerky and raw, giving another dimension to hand drawn approach. This idea adds to the idea that the title sequence is rustic and hand crafted, therefore giving the intentional impression that time and care has gone into the piece, and its imperfections give the piece personality and character.

Believe in Yourself- Motivational Video

This clip inspired my final project because of the strong and powerful message behind it. I like the way the visuals represent what is being said in the audio combined with the slow and moving music in the background.  The visuals are really exciting to look at especially the ones using a go pro to capture action moments. There is also a strong contrast between imagery as some of the clips are brighter and more colorful than the others which are dark. This creates a contrast in moods and helps the audience feel different emotions.