Animator and illustrator Anna Ginsburg created the tour visuals for Bombay Bicycle Club alongside Adam Young. In this video they talk about how they came up with some of the imagery concepts and how they were made. Anna Ginsburg and Jack Steadman talk about the visual response to the the track “Feel” being a very literal dancing snake reflecting the film the sample in the song is from in the and the visuals “work perfectly” because of the relation to what we are hearing being a typical response and the hypnotic effect. She went with her instinct response to hearing the track. Another part I find interesting is that she used the dancing Beyonce inspired character which she didn’t feel was quite right for the band at first so went on to change it however they preferred her original hip hop dancer showing that you don’t always know how a client will respond to work and all ideas are worth a shot.