To enforce the idea of stereotypes within a film, the appropriate typefaces should be used to subconsciously insinuate an idea to the audience. The font ‘Birch’ was made famous by its use within the western culture in wanted posters and in western style films. It is this culture that is often associated with country music, therefore creating imagery and design styles which then become synonymous with the genre of music.
The Birch typeface was created taking inspiration from a range of different styles from the 20th Century, and is modelled from a wood type. Although not suitable for main text, the typeface is suited to large and bold headlines and titles, due to the distinctive narrow lettering.
The use of stereotypes is presented when the audience can begin to understand type and design, when visual connections are displayed to other pieces of design that they may have seen before. This is how stereotypes can be used to the advantage of designers, by ensuring that their audience will make assumptions about the design displayed.