Dior Sauvage

I am doing a BA in Fine Arts and I am looking to find a way to create a sound in only 30 seconds, no more, no less. I have looked at different types of films and how the sounds create different feelings. Either making the audience feel terrified, scared, excited or passionate. I then discovered the advertising/commercial of men’s cologne and I found it fascinating because it looks so abstract and artistic. There are so many different mediums of advertising men’s cologne. The first one that comes to mind is Dior Sauvage starring Johnny Depp. In it he is running away from the city, heading to the desert and seeing animals that go past him. These animals are symbolic of feelings of strength, freedom and mystery. In the first scene the soundtrack is music being played on the guitar by Johnny Depp. This is more rock music but in the last 30 seconds the music changes and goes back and forth between rock and quiet, mysterious sounds. I looked at this as inspiration for my film, but Dior is a very popular brand so I looked for a different brand, which is less commonly seen.

https://www.youtube.com/watch?v=LnoumTpLMfk

YouTube. (2018). Dior Sauvage – The new fragrance (Official Director’s cut). [online] Available at: https://www.youtube.com/watch?v=LnoumTpLMfk [ Accessed 20 Oct. 2017]

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