http://www.artofthetitle.com/title/juno/#
Having started my research into the promotion of country music, I wanted to look at how visual themes could portray the idea of being homely and friendly with a rustic appearance. While looking at various title sequences and promotional pieces, I found that the title sequence for Juno particularly resembled these themes through rough hand drawn imagery, with inserts of edited photography.
The handcrafted appearance of the piece seems genuine and friendly, as it is apparent from the onset that a lot of time and care had gone into the creation, which is an idea that I would like to portray in my own piece. It was important for the creators of the title sequence (Smith & Lee Design) that the opening sequence portrayed the continuing themes of the film, indicating the idea of romance and love. By giving this indication so early on in the film, the audience begins to make assumptions about the themes in the rest of the film, which is an idea that I would like to play on. Smith and Lee Design purposely created the piece to be at 8fps, to be slightly jerky and raw, giving another dimension to hand drawn approach. This idea adds to the idea that the title sequence is rustic and hand crafted, therefore giving the intentional impression that time and care has gone into the piece, and its imperfections give the piece personality and character.