The combination of speech and sound in the first 20 seconds of this film generates a dramatic effect, further using the repetitive, jumpy style of music to  enhance the sense of suspense throughout the rest of the film. I would like to use a similar type of music in my film, combined with noise made by a sewing machine to create suspense and drama.
I like the way the visuals have been sped up to give the film motion, setting a fast paced tone – something which I think would help to reflect the fast paced nature of the retail industry in my own film. I also think the repetitive/ jittery imagery adds to this.
Like the way that the source material was underpinned by a poem to set the mood for the film. The power of the spoken word can often lead to deeper meanings and offer hidden insights. Ultimately it’s all gonna be in the editing suite once you have your sound sorted and how the images support your concept of the project. Looking forward to seeing how things are coming along in the next tutorial. Best, Steve