{"id":683,"date":"2018-01-10T10:33:14","date_gmt":"2018-01-10T10:33:14","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=683"},"modified":"2018-01-10T10:37:07","modified_gmt":"2018-01-10T10:37:07","slug":"the-fooling-technique","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/10\/the-fooling-technique\/","title":{"rendered":"The Fooling Technique"},"content":{"rendered":"<p>Boddintons beer advert.<\/p>\n<p>When first watching this advert I first and foremost thought it might involve perfume. I imagine the average viewer to be excited to see a high end classy perfume bottle at the end of the commercial, and perhaps even imagining themselves for a small instant to be living this fancy lifestyle. I then imagine them to feel almost reassured when they realise that it is a beer advert as alot of people will relate more to beer drinking than an expensive lifestyle!<\/p>\n<p><iframe loading=\"lazy\" title=\"Boddingtons\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/RNTpZDDOf3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Budweiser&#8217;s &#8220;Don&#8217;t drink and drive&#8221; message.<\/p>\n<p>After watching the fooling technique taking place in the Boddingtons beer advert, I searched for something that was less comical as I want my commercial to be moving and taken seriously. I stumbled upon this advert where I initially believed the theme was Dog Food or a Dog Adoption centre, before realising the serious theme it touches upon.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=56b09ZyLaWk<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boddintons beer advert. When first watching this advert I first and foremost thought it might involve perfume. I imagine the average viewer to be excited to see a high end classy perfume bottle at the end of the commercial, and perhaps even imagining themselves for a small instant to be living this fancy lifestyle. I &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/10\/the-fooling-technique\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Fooling Technique<\/span><\/a><\/p>\n","protected":false},"author":2801,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2801"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":2,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/683\/revisions\/688"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}