{"id":678,"date":"2018-01-10T10:15:39","date_gmt":"2018-01-10T10:15:39","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=678"},"modified":"2018-01-10T10:36:39","modified_gmt":"2018-01-10T10:36:39","slug":"recruitment-advert","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/10\/recruitment-advert\/","title":{"rendered":"Recruitment Advert Observation"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Freeze! NZ Police\u2019s most entertaining recruitment video, yet!\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/f9psILoYmCc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>My initial message was aimed at a vegan audience, to encourage them to join the Anonymous for the Voiceless animal rights movement to speak out for the animals.\u00a0 I naturally searched for other kinds of recruitment adverts like this one. Despite appreciating the humor element to it and imagining everybody finding it interesting, I only feel like it touches people who are already thinking about joining the police force. This is when I realised that I had the possibility to give out 2 messages in my video and could broaden my audience and let everyone take an interest. My video could contain a message for vegans to get active but also a message for meat eaters to consider veganism.<\/p>\n<p>It is not until later on that I realised that I had not truly appreciated this advert, and the amount of people that they had used on order to give a sense of &#8220;being part of something big&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; My initial message was aimed at a vegan audience, to encourage them to join the Anonymous for the Voiceless animal rights movement to speak out for the animals.\u00a0 I naturally searched for other kinds of recruitment adverts like this one. Despite appreciating the humor element to it and imagining everybody finding it interesting, I &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/10\/recruitment-advert\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Recruitment Advert Observation<\/span><\/a><\/p>\n","protected":false},"author":2801,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-678","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2801"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":2,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"predecessor-version":[{"id":687,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/678\/revisions\/687"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}