{"id":622,"date":"2018-01-08T16:37:14","date_gmt":"2018-01-08T16:37:14","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=622"},"modified":"2018-01-08T16:37:14","modified_gmt":"2018-01-08T16:37:14","slug":"inspiration","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/08\/inspiration\/","title":{"rendered":"Inspiration"},"content":{"rendered":"<p><a href=\"https:\/\/youtu.be\/SeWdxkA9lKk\">https:\/\/youtu.be\/SeWdxkA9lKk<\/a><\/p>\n<p>Here is an advert that I found inspiring from the beginning of this project. I really like the way the advert has been edited to show off different shoes but in a fast, fun and clever way. This is also a very similar concept to my own idea of a character achieving a goal that is visible through a journey, however, in this case, it is a set of very steep stairs. I want to create the same upbeat tone that this advert has, however, I want it to be more cinematic similar to this fan-made comedic video that was made intended to have a comical take on adverts but is filmed very well. The use of colour and style of shots that are used is something I want to recreate in my own advert.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nike Running Commercial | &quot;Steps&quot;\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/d1qnvK3ID_w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Nike (2017).\u00a0<i>NIKE: IMPOSSIBLE STAIRS<\/i>. Available at: https:\/\/youtu.be\/SeWdxkA9lKk [Accessed 8 Jan. 2018].<\/p>\n<p>Weber, O. (2017).\u00a0<i>Nike Running Commercial | &#8220;Steps&#8221;.\u00a0<\/i>Available at: https:\/\/youtu.be\/d1qnvK3ID_w [Accessed 8 Jan. 2018].<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is an advert that I found inspiring from the beginning of this project. I really like the way the advert has been edited to show off different shoes but in a fast, fun and clever way. This is also a very similar concept to my own idea of a character achieving a goal that &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/08\/inspiration\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Inspiration<\/span><\/a><\/p>\n","protected":false},"author":2787,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2787"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":1,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/622\/revisions\/623"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}