{"id":608,"date":"2018-01-08T00:39:14","date_gmt":"2018-01-08T00:39:14","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=608"},"modified":"2018-01-08T00:39:14","modified_gmt":"2018-01-08T00:39:14","slug":"lovedclotheslast-fashion-revolution-campaign","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/08\/lovedclotheslast-fashion-revolution-campaign\/","title":{"rendered":"#LovedClothesLast &#8211; Fashion Revolution Campaign"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Loved Clothes Last\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/4zXQWrcTKgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Directed by Balthazar Klarwein and produced by Feel Films, the\u00a0beautifully\u00a0visualised\u00a0advert\u00a0#LovedClothesLast\u00a0is raising serious awareness of the evergreen\u00a0topic in fashion, sustainability issues.\u00a0Near-future, altered reality, end of the world state Fashion Revolution ad plays on very real issues and problems of the current fashion industry. Mass-production of clothes that will be replaced in less than a month, becoming worthless, ones without value, as there is simply no value assigned to them. If one does not see physical value in them, connect it with psychological\/emotional one and at that moment you create something with a connection to the user, therefore protecting\u00a0it from becoming worthless. This solving the issue of fast-fashion, where sustainability and reusability is an ever-growing problem.<span>\u00a0<\/span>First of all, I chose this particular piece because the video speaks a strong message, through a strong, visually creative way. Second of all, because the brand I will advertise, will work on has similar values and missions.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"section-outer-container\">\n<div class=\"section-container section-text-container\">\n<blockquote>\n<div class=\"section-text\">&#8220;It may not seem so at the start, but this film is about love.&#8221;<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"section-outer-container\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Refinery29.uk. (2017).\u00a0<i>This Short Film Shines A Spotlight On The Issue Of Mass Consumption &amp; Waste<\/i>. [online] Available at: http:\/\/www.refinery29.uk\/2017\/04\/151335\/fashion-revolution-film-loved-clothes-last-exclusive [Accessed 6 Jan. 2018].<\/p>\n<p>YouTube. (2017).\u00a0<i>Loved Clothes Last<\/i>. [online] Available at: https:\/\/www.youtube.com\/watch?v=4zXQWrcTKgs [Accessed 7 Jan. 2018].<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Directed by Balthazar Klarwein and produced by Feel Films, the\u00a0beautifully\u00a0visualised\u00a0advert\u00a0#LovedClothesLast\u00a0is raising serious awareness of the evergreen\u00a0topic in fashion, sustainability issues.\u00a0Near-future, altered reality, end of the world state Fashion Revolution ad plays on very real issues and problems of the current fashion industry. Mass-production of clothes that will be replaced in less than a month, becoming &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/08\/lovedclotheslast-fashion-revolution-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">#LovedClothesLast &#8211; Fashion Revolution Campaign<\/span><\/a><\/p>\n","protected":false},"author":2617,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2617"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":1,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":609,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/608\/revisions\/609"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}