{"id":606,"date":"2018-01-08T00:14:29","date_gmt":"2018-01-08T00:14:29","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=606"},"modified":"2018-01-08T00:14:29","modified_gmt":"2018-01-08T00:14:29","slug":"calvin-klein-aw-2016-global-campaign","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/08\/calvin-klein-aw-2016-global-campaign\/","title":{"rendered":"Calvin Klein AW 2016 Global Campaign"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"I Frank Ocean in #mycalvins \u2013 Calvin Klein Fall 2016 Global Campaign\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/G6r7a17NBSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: left\"><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">Tyron\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"SpellingError SCXW198275060\">Lebon<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">, a London-based photographer, made a series of short\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">films for the AW16 Calvin Klein campaign featuring famous actors, musicians,\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">artists, fashion and social media idols. O<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">minous<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">, noire, 90&#8217;s tv show style ad from CK with singer\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">Frank\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">Ocean is all what an ad should be. One of the reason I chose this specific video, its because it has a different approach towards advertisement.\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">Using dynamic and a mix of artsy\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">visuals, the chosen short film has its unique\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">atmosphere, where the audience does not even realise it has anything to do with a commercial advert.\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">Making<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">\u00a0the viewer question it, think about it, get confused by it.\u00a0<\/span><\/span><\/p>\n<blockquote><p><em>It takes a mind to worry.<\/em><\/p>\n<p><em>\u00a0A conscious to feel ashamed.<\/em><\/p>\n<p><em>\u00a0But there&#8217;s no place to hide out here. <\/em><\/p>\n<p><em>The skies are full of planes. <\/em><\/p><\/blockquote>\n<p style=\"text-align: left\"><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">At the beginning of the ad, t<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">he colour scheme plays<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">its role of relaxing\/ calming the audience, using pastel colours, like pale pink which gradually turns into darker colours.<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">\u00a0<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">A<\/span><\/span><span class=\"TextRun SCXW198275060\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCXW198275060\">\u00a0well executed combination of using an artist as a catalyst and pairing it with the brand, reaches the mass faster while at the same time being subtle, it does not throw &#8220;buy me&#8221; in your face.<\/span><\/span><span class=\"EOP SCXW198275060\">\u00a0A technique more brands should apply into their strategy, as it gets positive reaction when brands are trying to make an emotional link with consumers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>YouTube. (2016).\u00a0<i>I Frank Ocean in #mycalvins \u2013 Calvin Klein Fall 2016 Global Campaign<\/i>. [online] Available at: https:\/\/www.youtube.com\/watch?v=G6r7a17NBSI [Accessed 6 Jan. 2018].<\/p>\n<p>Dazed. (2016).\u00a0<i>The most spellbinding fashion films of 2016<\/i>. [online] Available at: http:\/\/www.dazeddigital.com\/fashion\/article\/34117\/1\/the-most-spellbinding-fashion-films-of-2016 [Accessed 6 Jan. 2018].<\/p>\n<p>Fenner, J. (2016).\u00a0<i>Frank Ocean Comes Out of Hiding for Calvin Klein&#8217;s Fall 2016 Campaign<\/i>. [online] GQ. Available at: https:\/\/www.gq.com\/story\/calvin-klein-fall-2016-campaign-frank-ocean-kate-moss-cameron-dallas [Accessed 5 Jan. 2018].<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Tyron\u00a0Lebon, a London-based photographer, made a series of short\u00a0films for the AW16 Calvin Klein campaign featuring famous actors, musicians,\u00a0artists, fashion and social media idols. Ominous, noire, 90&#8217;s tv show style ad from CK with singer\u00a0Frank\u00a0Ocean is all what an ad should be. One of the reason I chose this specific video, its because it &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2018\/01\/08\/calvin-klein-aw-2016-global-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Calvin Klein AW 2016 Global Campaign<\/span><\/a><\/p>\n","protected":false},"author":2617,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-606","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2617"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":1,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/606\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}