{"id":205,"date":"2017-11-09T12:37:27","date_gmt":"2017-11-09T12:37:27","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=205"},"modified":"2017-11-09T12:37:27","modified_gmt":"2017-11-09T12:37:27","slug":"zara-man-spring-summer-2015-campaign","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2017\/11\/09\/zara-man-spring-summer-2015-campaign\/","title":{"rendered":"Zara Man | Spring Summer 2015 Campaign"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"ZARA MAN | Spring \/ Summer 2015 Campaign\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/Sc2rNZsNobw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This campaign caught my attention because of the complexity of the shots included in the film.\u00a0The slightly muted lighting and understated scenery created moodiness and I felt was a good backdrop to highlight the models, and the collection that was mostly monochrome colours.<\/p>\n<p>There are a vast number of shots ranging from close ups to long shots, medium shots and low angle shots. These all make the film more technically advanced and interesting for the viewer to watch.\u00a0This is a technique that I am extremely interested in and would like to experiment with myself.<\/p>\n<p>I think that a campaign focused on men can be powerful, especially as so many brands like to focus on female ranges. I think women are still interested in male fashion and will view certain male campaigns as well as the female campaigns. This all helps to increase brand identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; This campaign caught my attention because of the complexity of the shots included in the film.\u00a0The slightly muted lighting and understated scenery created moodiness and I felt was a good backdrop to highlight the models, and the collection that was mostly monochrome colours. There are a vast number of shots ranging from close ups &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2017\/11\/09\/zara-man-spring-summer-2015-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Zara Man | Spring Summer 2015 Campaign<\/span><\/a><\/p>\n","protected":false},"author":2619,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-205","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2619"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":1,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":206,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/205\/revisions\/206"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}