{"id":178,"date":"2017-11-07T15:36:15","date_gmt":"2017-11-07T15:36:15","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/dpty2\/?p=178"},"modified":"2017-11-07T15:36:15","modified_gmt":"2017-11-07T15:36:15","slug":"nike-for-the-everyman","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2017\/11\/07\/nike-for-the-everyman\/","title":{"rendered":"Nike for the Everyman"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Nike: Find Your Greatness\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/WYP9AGtLvRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In 2012 Nike created a campaign titled \u2018Find your greatness\u2019 which consists of a series of short commercials showing regular people (not athletes or traditionally fit looking people) achieving things that to some would not be considered great but because it\u2019s that characters own personal journey, it\u2019s great to them; \u2018Find Your Greatness\u2019. Each commercial consists of a voiceover commenting unexpected inspirational advice, for example; \u2018Greatness needs a lot of things, But it doesn&#8217;t need an audience\u2019. It gives the everyman the inspiration to work on what they think is greatness and not to compare to other people. I like this campaign because the commercials are simplistic in that they focus on a single character doing a fairly simplistic action and use only ambient\/ diegetic sound effects accompanied by a voiceover.<\/p>\n<p>Within these commercials, and amongst some other research, I began to pick up on the traditional structure for Nike\u2019s commercials;<\/p>\n<ul>\n<li>A slogan in their typeface with a full stop at the end.<\/li>\n<li>The logo on its own as the last shot overlaid onto a slow moving clip \u2013 Futura ultra condensed bold.<\/li>\n<\/ul>\n<p>These are elements I will need to include in my commercial in order to make it look realistic and professional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In 2012 Nike created a campaign titled \u2018Find your greatness\u2019 which consists of a series of short commercials showing regular people (not athletes or traditionally fit looking people) achieving things that to some would not be considered great but because it\u2019s that characters own personal journey, it\u2019s great to them; \u2018Find Your Greatness\u2019. Each &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/2017\/11\/07\/nike-for-the-everyman\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Nike for the Everyman<\/span><\/a><\/p>\n","protected":false},"author":2787,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/users\/2787"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":3,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"predecessor-version":[{"id":181,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/posts\/178\/revisions\/181"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/dpty2\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}