Author: Rebecca Thorne

This commercial fashion film for Chanel Couture has also inspired me for my film project as it has all the elements I would like to incorporate into my video of fashion, fun, celebrity lifestyle and two friends spending a weekend away in a luxury hotel.  The digital special effects are particularly stunning and I would like to learn how to incorporate these into my film to give impact and draw my audience’s attention to the detail of the clothes whilst being entertained.  My commercial film was being shot at The Hilton Hotel but unfortunately they would not allow me access to any of the hotel bedrooms, otherwise I would have definitely wanted to have incorporated this theme into my storyboard.  Maybe next time!

 

https://www.youtube.com/watch?v=zVlCVVhvbMI

This is a promotional video for New Look’s AW15 rage and I have used this for some inspiration for my commercial film project.  Some of the digital effects in this video are very bold and engaging, which I would like to learn to try and incorporate into my video now I have shot my footage.  Some of the poses of the models in this video have also inspired me and I have used them to enhance my composition.  The New Look video has been shot in a studio and I feel that I would like to have been able to shoot some of the scenes in a studio for my commercial film.  However, due to availability of models and time constraints, this was not possible but, on reflection, the location of the Hilton Hotel in Bournemouth did fit the mood and ambience I wanted to create but with challenging conditions in a public environment.

Photograph from my video footage, two models: Bethany Emerton (left) and Carmen Sutter (right).  The film depicts the AW17 range for Pretty Little Things being worn by the models on a day trip to Bournemouth’s Hilton Hotel.  It lasts 60 seconds and shows the models arriving at the Hilton Hotel car park dressed in PLT casual wear and then follows them going to the Level8 Sky Bar where they are now wearing party wear and are drinking cocktails.  The film is accompanied by music from MK using the track “17”.  The image shows depth as one model is closer than the other, causing the image to give off a 3D effect. The number 1 in the middle of both of the models also creates a leading line and draws the viewer’s attention to them both.

Pretty Little Thing is one of my all time favourite brands selling products from body con dresses to denim jackets. The important elements of this brand are that they keep up to date with the latest fashion trends and celebrity styles with affordable prices. For my film project the mood and theme I am aiming for is casual and party wear for A/W 2018, as they are wearing jeans, jackets, trousers etc., along with smarter light clothing for the evening in my footage . Hopefully my two models create the mood of sassy and confident young women in their outfits from PLT. The main focuses in my video are the product and the models.

To get the customers to keep buying from their brand they always have an offer, for example £1.00 next day delivery or 20% off. They also have a #PLTSTYLE hashtag on Instagram encouraging customers to photograph their outfits and post them on social media. PLT also have celebrity endorsements for their brand which makes the target consumers notice the brand, recently they have had Kim K collaborating with them promoting a range of party wear.