Author: monaghan1

All Time Low – Weightless – Official music video

In the music video for the song Weightless by All Time Low the main storyline and graphics shown are words that pop up and move alongside the people in the video. Without the post production editing and layer that the illustrations add the music video would be very boring and uninspiring. Throughout the video every time text appears there is a sound effect that goes along side to link the audio and visual together. The shoot for the video allowed space for the text to appear and disappear when needed, and the main focus of the video, the band acknowledge what is happening when the rest of the cast of the video are oblivious.

 

 

All Time Low

Weightless – Nothing Personal

July 2009

Directed By: Matt Stawski

Hopeless Records

 

 

https://www.youtube.com/watch?v=tKC7BRfuXaw

 

2016 marked 50 year anniversary of Vans “Off The Wall”. To celebrate 50 years Vans and Asos teamed up to create a unique advert, combining two well known young adult fashion companies together.

This advert focuses on the different people that wear vans and fit into the Skate culture that surrounds the company. Focussing on the unique features and versatility of each individual the advert brings everyone together with at least one common interest.

The advert uses quick editing and illustrations to create a modern and edgy atmosphere. The illustrations allow another level to be added to the advert with quick sketchy drawings and lines highlighting certain parts of some shots. This introduces the well known distressed style that skate culture heavily features.

I like the effect these illustrations have on the advert as a whole and i am thinking about using a similar idea to enhance my advert.

 

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Vans x ASOS | 50 years of Vans | Frankie Stew & Harvey Gunn

Accessed [20th december 2017]

https://youtu.be/tKC7BRfuXaw