Author: Eleanor Duke

https://youtu.be/sP3w0Qrirec

This is the first time I have ever used animation so experimenting and developing this techniques will help to improve the finished results of my work. I used Adobe After Effects to create the line drawings and transitions to make them move across the screen in the way that they do.

I do feel that this has added interest to my shots, highlighting characters and features. This had created more focus and helps the viewer to engage more with the video. I feel I could develop the animations further to connect the viewer more closely with the video. I could include animations that are coloured which will make the video more vibrant.

I also feel that the pace of the video is too slow, this could make viewers lose interest and stop watching it.

More practice with the software should help to make the animations more slick and professional.

This music video is very powerful in the way that it is edited using graphics and animation to add content variety and style.

Animated drawings are used in the video to compliment the singer Bruno Mars dance. Dance movements are highlighted with white flashes and lines. They help to keep the viewer interested all the way through to the end of the track. These animations all appear in slightly different ways ranging from a fade, to a slide in from the left and also feature graphic drawings related to the lyrics such as The Eiffel Tower.

I would like to include animation in my fashion film to make it more unique and to add personal value to my work. This way it is different from other films in the industry, making it more memorable to viewers.

 

This campaign caught my attention because of the complexity of the shots included in the film. The slightly muted lighting and understated scenery created moodiness and I felt was a good backdrop to highlight the models, and the collection that was mostly monochrome colours.

There are a vast number of shots ranging from close ups to long shots, medium shots and low angle shots. These all make the film more technically advanced and interesting for the viewer to watch. This is a technique that I am extremely interested in and would like to experiment with myself.

I think that a campaign focused on men can be powerful, especially as so many brands like to focus on female ranges. I think women are still interested in male fashion and will view certain male campaigns as well as the female campaigns. This all helps to increase brand identity.