Author: Danielle Anastasiou

Missguided is currently one of the most popular online brands, selling everything from clothing, shoes and accessories. This video starts off with a logo of Missguided informing individuals watching, who the brand is right from the start. The music in this video is also very engaging and catchy which is very important as it keeps the audience involved. From this, I would like to use the elements of text and music in my film in order to absorb individuals and

From this, with my project mood and theme being retro and ‘edgy’, I will get my model to reflect on this by the body language and facial expressions that she will do. Moreover, I would like to use the elements of text and music in my film in order to absorb individuals and make consumers away and notice the brand.

 

This music video ‘Tyrant by Kali Uchis ft Jorja Smith’ is my first inspiration for creating my fashion film, as I enjoy the types of colours used in the videos such as pink, red and blue to set a certain mood and feel throughout the music video.

These colours create a ‘cool’ and funky feel to the video in which I want to reflect in my film as my brand will be Urban Outfitters.

“Coloured lighting has been part of our visual storytelling process as far back as the 1600s, when Shakespearean theatre lights were shone through red wine to alter the colour and mood of a scene”.