Author: amieyeofori1

https://www.youtube.com/watch?v=ojBufhpPgMo

I particularly responded well to this video, because of the nostalgic feel that it has. The advert is promoting Burberry’s new fragrance.
The director’s use of shadow that moved independently, I found to be an interesting play on one’s loss of control of our actions.
Community spirit is stressed in this advert with a group of people coming together, especially for a company that is very entwined with British heritage.
The song playing in the background is talking about being wise beyond your years which relates well to the image of Burberry. The image portrayed by their clothes is meant to make you feel empowered. For further analysis please see essay

 

I chose this advert mainly because for my main project I wanted to make a nail polish advert. I found that the poses made with the hands could be adopted for my commercial. Additionally, my response to the advert was a playful one. The hands were giving a lifelike quality that puts a smile on people’s faces.
The use of Pantone swatches made it more cohesive and brought a pop of colour. The use of gold vegas-like lights, cast a warm shadow on the nails that brought out their colour in a unique way, giving it a film noir appearance.

 

 

Chanel is a company rich in history. Its products have not only shaped the fashion industry but have contributed to the liberation of women. Hence, I look to the brand often to find inspiration. I chose this particular advert from Chanel because of its slick appearance. I was inspired by the different transitions into frame shots and how each frame is no longer than two seconds long, but yet still does not appear overwhelming and captures your attention. The poetry is beautiful, each word carefully thought out to tell a story of the brand.