My initial message was aimed at a vegan audience, to encourage them to join the Anonymous for the Voiceless animal rights movement to speak out for the animals. I naturally searched for other kinds of recruitment adverts like this one. Despite appreciating the humor element to it and imagining everybody finding it interesting, I only feel like it touches people who are already thinking about joining the police force. This is when I realised that I had the possibility to give out 2 messages in my video and could broaden my audience and let everyone take an interest. My video could contain a message for vegans to get active but also a message for meat eaters to consider veganism.
It is not until later on that I realised that I had not truly appreciated this advert, and the amount of people that they had used on order to give a sense of “being part of something big”.