This music video is very powerful in the way that it is edited using graphics and animation to add content variety and style.
Animated drawings are used in the video to compliment the singer Bruno Mars dance. Dance movements are highlighted with white flashes and lines. They help to keep the viewer interested all the way through to the end of the track. These animations all appear in slightly different ways ranging from a fade, to a slide in from the left and also feature graphic drawings related to the lyrics such as The Eiffel Tower.
I would like to include animation in my fashion film to make it more unique and to add personal value to my work. This way it is different from other films in the industry, making it more memorable to viewers.
I agree with your points that the animation can lift the film to a different, more engaging level. Hard to achieve but worth pursuing as the results (when pushed) can often be stunning as in this technique called rotoscoping:
https://youtu.be/seP2DPqd0o8
Steve