Boddintons beer advert.
When first watching this advert I first and foremost thought it might involve perfume. I imagine the average viewer to be excited to see a high end classy perfume bottle at the end of the commercial, and perhaps even imagining themselves for a small instant to be living this fancy lifestyle. I then imagine them to feel almost reassured when they realise that it is a beer advert as alot of people will relate more to beer drinking than an expensive lifestyle!
Budweiser’s “Don’t drink and drive” message.
After watching the fooling technique taking place in the Boddingtons beer advert, I searched for something that was less comical as I want my commercial to be moving and taken seriously. I stumbled upon this advert where I initially believed the theme was Dog Food or a Dog Adoption centre, before realising the serious theme it touches upon.
https://www.youtube.com/watch?v=56b09ZyLaWk