The Reebok video is an advertisement that has an empowering an motivational role. It focuses on hands of different people and how they reflect who they are and what they do in life. It highlights the importance of hands and could be referred to the notion that hands can say as much about a person as a face does.
Even through the Reebok film is a marketing tool and therefore has a different role than the video I am making, it still relates to my work on a number of levels. It has a big emotional impact on the audience and has an intimate and personal feel. The messageĀ of being ‘more human’ is touching and adds meaning to the commercial. The shots and how hands are portrayed have inspired me when creating a storyboard for my film. Hands can be a tricky subject to portray, so seeing how other creators have handled it was very helpful.