The above clip is an example of viral marketing; Internet Explorer’s 2013 ‘Child of the 90’s’ ad currently has over 50 million YouTube views. It’s popularity is based around the fond feelings of nostalgia it inspires for Generation Y viewers, Microsoft very cleverly relates to this demographic by encouraging a sense of camaraderie and playing on the idea that the Internet ‘grew up’ with them.
In terms of the way the advert is shot I found the close up product shots to be very effective. I tried to replicate the close product zooms in my own film. By panning the camera on particular items viewers are really able to see nostalgic details up close, thus connect emotionally. The block colour backgrounds were reminiscent of 90’s fashion, but kept viewer focus on the products being shown: a yoyo, tamagotchi, sneakers etc.
Furthermore, the ad plays with time using both slow motion and stop motion. I wouldn’t have thought that these two techniques would come together so well, but ultimately found them to be very effective since they gave the film so much depth and variety.