Chanel is a company rich in history. Its products have not only shaped the fashion industry but have contributed to the liberation of women. Hence, I look to the brand often to find inspiration. I chose this particular advert from Chanel because of its slick appearance. I was inspired by the different transitions into frame shots and how each frame is no longer than two seconds long, but yet still does not appear overwhelming and captures your attention. The poetry is beautiful, each word carefully thought out to tell a story of the brand.