I chose this advert mainly because for my main project I wanted to make a nail polish advert. I found that the poses made with the hands could be adopted for my commercial. Additionally, my response to the advert was a playful one. The hands were giving a lifelike quality that puts a smile on people’s faces.
The use of Pantone swatches made it more cohesive and brought a pop of colour. The use of gold vegas-like lights, cast a warm shadow on the nails that brought out their colour in a unique way, giving it a film noir appearance.