Here is an advert that I found inspiring from the beginning of this project. I really like the way the advert has been edited to show off different shoes but in a fast, fun and clever way. This is also a very similar concept to my own idea of a character achieving a goal that is visible through a journey, however, in this case, it is a set of very steep stairs. I want to create the same upbeat tone that this advert has, however, I want it to be more cinematic similar to this fan-made comedic video that was made intended to have a comical take on adverts but is filmed very well. The use of colour and style of shots that are used is something I want to recreate in my own advert.
Nike (2017). NIKE: IMPOSSIBLE STAIRS. Available at: https://youtu.be/SeWdxkA9lKk [Accessed 8 Jan. 2018].
Weber, O. (2017). Nike Running Commercial | “Steps”. Available at: https://youtu.be/d1qnvK3ID_w [Accessed 8 Jan. 2018].