Month: January 2018

As my film is a commercial for the fashion brand Oh Polly i took inspiration from their current videos, looking at the style and music to get ideas for my own video in order to keep the look of the commercial consistent with the brands image.

 

for my 60-second film I am focusing on creating a commercial for the online fashion brand Oh Polly. My commercial is based on the idea of freedom and confidence, to be able to express yourself freely and confidently through your clothing to feel empowered and beautiful. i took inspiration from this short fashion film because it clearly expresses these qualities, the music choice as well as the angles of the shots and poses by the model. I also really liked the transition between long, mid and close up shots.

http://www.artofthetitle.com/title/snow-white-and-the-huntsman/

typography inspo and storytelling

Animated type inspiration

I like the double exposure effect

https://youtu.be/-20lbd78mXw

In this video, there are a lot of doll, in some spots, the dolls are eating dolls. This idea is quite crazy and strong, using doll in my film just displayed after I watched this video.

https://youtu.be/hy-nfZ6cLjM

In this video, because Kendall uses the Estee Lauder lipstick, the sound of Elle transfers to Kendall.

I got the idea of changing role idea from this video.

I use this video’s music as one of my film music. And I use this music at the beginning of my film. Due to the music is too long, I cut the music from the beginning to the 10th second.

https://youtu.be/Mdo2iCG4Taw

 

This video’s music is one of my film music.

Due to the music is quite short, I cut the music in a suitable point and copy this piece of music to re-play it again and again. The re-played piece is about from the 12th second to the 15th second.