Influenced by award winning creative agency, Beautiful Destinations, telling stories of a place and the community is something that I would like to do within my short film. Using cinematic B-roll and emphasis on sound design, I would like to create a short film about Guernsey and why some locals never want to leave. Creating a commercial for a beautiful place and encouraging others to visit – in the same way as Beautiful Destinations does with all of the content they produce.
With a following of over 13.5 million people within over 180 countries, Beautiful Destinations works with governments, charities and brands to promote positivity, inclusion, vibrancy and colour which are at the heart of the brand.
I will be exploring editing and filming techniques that will enable my film to be visually appealing whilst maintaining the goal and aim to encourage people to visit Guernsey.
Beautiful destinations editor Ninoia Langer, uses many different techniques within the short films. Transitions are elements that Langer uses continually within his edits. Transitions such as a luma fade, rotation and many more, have become an internet sensation within the internet film community. Inspired by this use of transitions, I might look at ways in which I can create transitions that will add to my film. Ninoia Langer also uses techniques as slow motion and through using a timecode function within after effects creates a speed-ramp effect which add a new element of motion to the sequence. This combined with a ‘whoosh’ sound effect, together adds a stylistic feature which causes beautiful destination’s video’s to stand out from the crowd.
Furthermore, looking at the techniques used by Beautiful destinations and that of sound design and colour grading, I want to add these to my film and generate a commercial for Guernsey that stands out from previous commercials for Guernsey.
Hi Sophie, great to see this up on the blog. Looking forward how you will make Guernsey a key destination for others to visit but also the human element of “not wanting to leave” could be a really great way of capturing something more meaningful and deeper than the usual travel ads we so often see. The music in your source material had a very uplifting progression of chords that highlighted a potential “peak of achievement” which helps in telling the story. Looking forward to seeing some clips when you get back.
Best, Steve.