{"id":8015,"date":"2023-07-17T12:51:27","date_gmt":"2023-07-17T11:51:27","guid":{"rendered":"https:\/\/generic.wordpress.soton.ac.uk\/digital-learning\/?p=8015"},"modified":"2023-07-17T13:13:38","modified_gmt":"2023-07-17T12:13:38","slug":"staying-creative-in-a-creative-industry","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/digital-learning\/2023\/07\/17\/staying-creative-in-a-creative-industry\/","title":{"rendered":"Staying creative in a creative industry"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"504\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1224552656.jpg?resize=755%2C504\" alt=\"DSLR camera on tripod, recording a video of teacher. He is in the background of the shot, standing behind a table, out of focus.\" class=\"wp-image-7755\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1224552656.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1224552656.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1224552656.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1224552656.jpg?resize=272%2C182&amp;ssl=1 272w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1224552656.jpg?w=1254&amp;ssl=1 1254w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">DSLR camera on tripod, recording a video of teacher during e-learning class.<\/figcaption><\/figure>\n\n\n\n<p>Working in a creative job can be a very fun way to get paid! It\u2019s not without it\u2019s challenges, however. The constant demand for creative solutions to each project, as well as constraints on time and budget can lead to feeling creatively drained (or at the dangers of getting stuck in a rut). Below are some tips on how I stay creative in the video industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stay up-to-date with the latest trends:<\/strong> It&#8217;s essential to stay informed about the latest trends in the video industry. Keep an eye on social media platforms, attend industry events, and read industry publications to stay informed about the latest developments. I find that seeing new work (and even new ways to create work) is a great way to get a rush of creativity.<\/li>\n\n\n\n<li><strong>Collaborate with other people:<\/strong> Collaboration is an excellent way to stay creative and come up with new ideas. By working with other people, you can exchange ideas, learn new techniques, and create content that&#8217;s more engaging and exciting. I find working with people outside my own field particularly exhilarating as we often approach the same task from very different places.<\/li>\n\n\n\n<li><strong>Experiment with new formats:<\/strong> The video industry is always evolving, so it&#8217;s essential to experiment with new formats and techniques to keep your content fresh and engaging. Try out new video formats, such as 360-degree videos, interactive videos, or virtual reality, to create more immersive and engaging content. I have found engaging with <a href=\"https:\/\/hbr.org\/2022\/11\/how-generative-ai-is-changing-creative-work\" target=\"_blank\" rel=\"noreferrer noopener\">AI image generation<\/a> to be especially exciting. Being able to get inspiration from other users and in art styles I would normally not tackle has opened my eyes to a whole new world of possibility.<\/li>\n\n\n\n<li><strong>Try another creative pursuit:<\/strong> Outside of video creation, I dabble in illustration, engraving and music making. Although they don\u2019t necessarily directly contribute to any work I may do professionally, I find that flexing different creative muscles can have an overall refreshing effect on my creativity.<\/li>\n\n\n\n<li><strong>Give yourself limitations:<\/strong> Sometimes, as a creative, you wish you had the freedom to do anything you want to do in your particular field of work; but that can be daunting. I often find that I am at my most creative when I am working around or pushing at a set of tight restrictions. If you\u2019re struggling for ideas, try to <a href=\"https:\/\/bardotbrush.com\/20-limitations-to-boost-your-creativity\/#:~:text=It's%20not%20that%20you%20aren,get%20your%20creative%20juices%20flowing.\" target=\"_blank\" rel=\"noreferrer noopener\">narrow the scope<\/a> of your project right down (and you should hopefully find yourself rebelling against those restrictions in no time)!<\/li>\n\n\n\n<li><strong>Don\u2019t force it:<\/strong> Sometimes you are just going to be out of ideas. Sometimes other factors can put the brakes on your creative engine. It\u2019s important to accept that and reach out for help to get you through that dry patch.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"425\" data-id=\"7829\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1465036224-1024x576-1.jpg?resize=755%2C425&#038;ssl=1\" alt=\"A close up on a camera monitor showing a person being filmed.\" class=\"wp-image-7829\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1465036224-1024x576-1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1465036224-1024x576-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1465036224-1024x576-1.jpg?resize=768%2C432&amp;ssl=1 768w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">Helping to stay up to date with new trends may spark some creativity.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"467\" data-id=\"7735\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/THE-Networking-lunch-2.png?resize=755%2C467&#038;ssl=1\" alt=\"Three delegates chat over lunch in a busy room with educational technology stands at the edges\" class=\"wp-image-7735\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/THE-Networking-lunch-2.png?w=939&amp;ssl=1 939w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/THE-Networking-lunch-2.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/THE-Networking-lunch-2.png?resize=768%2C475&amp;ssl=1 768w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">Collaborating with people inside (or outside) of your field can help with creativity and offer new perspectives.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"453\" data-id=\"7820\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1467854118-1-1024x614.jpg?resize=755%2C453&#038;ssl=1\" alt=\"A high tech image of a laptop with projected icons and a person interacting with them.\" class=\"wp-image-7820\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1467854118-1.jpg?resize=1024%2C614&amp;ssl=1 1024w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1467854118-1.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1467854118-1.jpg?resize=768%2C460&amp;ssl=1 768w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1467854118-1.jpg?resize=1536%2C921&amp;ssl=1 1536w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/05\/iStock-1467854118-1.jpg?resize=2048%2C1227&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">Experimenting with new formats (such as AI) can get your mind working in a  different way.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"504\" data-id=\"8017\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/07\/engraving.jpg?resize=755%2C504&#038;ssl=1\" alt=\"6 images of created woodn items. The top 3 are rings made out of wood and the bottom 3 feature engraved items (chopping boards).\" class=\"wp-image-8017\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/07\/engraving.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/07\/engraving.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/07\/engraving.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/07\/engraving.jpg?resize=272%2C182&amp;ssl=1 272w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">Trying other creative outlets has helped me when i have been stuck in a rut.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"297\" data-id=\"7920\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/06\/podcasting_570069994-sm.jpg_SIA_JPG_fit_to_width_MEDIUM.jpg?resize=480%2C297&#038;ssl=1\" alt=\"A microphone is in front of a laptop and headphones. The laptop displays audio recording software.\" class=\"wp-image-7920\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/06\/podcasting_570069994-sm.jpg_SIA_JPG_fit_to_width_MEDIUM.jpg?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2023\/06\/podcasting_570069994-sm.jpg_SIA_JPG_fit_to_width_MEDIUM.jpg?resize=300%2C186&amp;ssl=1 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Setting limits on what you make can help create problems that need to be solved. This, in turn can get creativity going.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"472\" data-id=\"6708\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2021\/12\/iStock-171150042-1.jpg?resize=755%2C472&#038;ssl=1\" alt=\"Camera on tripod filming a view of a lake and mountains\" class=\"wp-image-6708\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2021\/12\/iStock-171150042-1.jpg?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/digital-learning\/wp-content\/uploads\/sites\/321\/2021\/12\/iStock-171150042-1.jpg?resize=300%2C188&amp;ssl=1 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">Sometimes we just get stuck, and that is ok. Reach out to colleagues for help if needed.<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Working in a creative job can be a very fun way to get paid! It\u2019s not without it\u2019s challenges, however. The constant demand for creative solutions to each project, as well as constraints on time and budget can lead to<\/p>\n","protected":false},"author":3747,"featured_media":7755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[277,275,276,72,74],"class_list":["post-8015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creating-content","tag-creative","tag-creativity","tag-personal-experience","tag-tips","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Staying creative in a creative industry - Digital Learning<\/title>\n<meta name=\"description\" content=\"A personal account of how I stay creative as a Multimedia Producer at the University of Southampton. Including top tips and recommendations. %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/digital-learning\/2023\/07\/17\/staying-creative-in-a-creative-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Staying creative in a creative industry - Digital Learning\" \/>\n<meta property=\"og:description\" content=\"A personal account of how I stay creative as a Multimedia Producer at the University of Southampton. 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