{"id":245,"date":"2011-04-20T08:21:24","date_gmt":"2011-04-20T08:21:24","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/cybertube\/?p=245"},"modified":"2011-04-20T08:21:24","modified_gmt":"2011-04-20T08:21:24","slug":"the-next-generation-of-social-networks","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/cybertube\/2011\/04\/20\/the-next-generation-of-social-networks\/","title":{"rendered":"The next generation of social networks"},"content":{"rendered":"<div id=\"attachment_246\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.soton.ac.uk\/cybertube\/wp-content\/uploads\/sites\/211\/2011\/04\/398-interest-graph-thumb-460x346-94108.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-246\" class=\"size-medium wp-image-246\" src=\"http:\/\/blog.soton.ac.uk\/cybertube\/wp-content\/uploads\/sites\/211\/2011\/04\/398-interest-graph-thumb-460x346-94108-300x225.jpg\" alt=\"Interest graph\" width=\"300\" height=\"225\" \/><\/a><p id=\"caption-attachment-246\" class=\"wp-caption-text\">Interest Graph( From Interest Graph( Picture by ShinyShiny.tv)<\/p><\/div>\n<p><a href=\"http:\/\/gigaom.com\/author\/om\/\">Om Malik<\/a> (senior writer for Forbes.com, Red Herring and Business 2.0), in his recent <a href=\"http:\/\/gigaom.com\/2011\/04\/19\/so-what-comes-after-social-commerce\/\">blog post<\/a>, explains his views on the next generation of social networks.<br \/>\nHe predicts that, in the future, \u00a0there will be lots of specific social graphs,\u00a0instead of one big social graph. \u00a0He explains that \u00a0our friends are not necessarily the best source of\u00a0recommendations in all aspects. We might have a friend that we really like his\/her taste in music, but we don&#8217;t like his\/her sense in movies.<\/p>\n<p>Therefore he suggests that the next generation of social applications are\u00a0those that build their interest-oriented\u00a0networks on top of large social networks. Furthermore,\u00a0he thinks that these kind of networks have more potential for\u00a0making purchases happen (something which social networks advertising is not\u00a0currently very good at, in compare with other online industries\u00a0such as search engine advertising).<\/p>\n<blockquote><p>For entrepreneurs, I believe there are opportunities to create unique experiences around the concept of \u201cinterest graphs\u201d that can be built off the backs of uber-networks such as Facebook and Twitter. These networks can help find the right kind of audience to build a viable channel for new commerce experience. (Om Malik)<\/p><\/blockquote>\n<p>Our movie application (MovieIt) has been built on the very same idea. Users in our\u00a0application have the opportunity to choose the people they want to follow, and\u00a0connect\u00a0with the ones they trust, instead of following all their friends. \u00a0Furthermore,our application has a large potential for making purchases happen ( which in our application is buying\u00a0cinema tickets).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om Malik (senior writer for Forbes.com, Red Herring and Business 2.0), in his recent blog post, explains his views on the next generation of social networks. He predicts that, in the future, \u00a0there will be lots of specific social graphs,\u00a0instead of one big social graph. \u00a0He explains that \u00a0our friends are not necessarily the best [&hellip;]<\/p>\n","protected":false},"author":2362,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[44,79,99,113],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-related-works","tag-interest-graph","tag-purchase","tag-social-network","tag-trust"],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/users\/2362"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":0,"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/cybertube\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}