Online Workshop: Chicken – What does the future hold?
For the poultry industry and stakeholders to discuss its role in achieving UK NetZero targets.
We welcome your attendance at this online event hosted by the Changing Agri-Chicken project team. Our target audience for this event is poultry industry stakeholders. We would like to hear what your thoughts and views are about the government’s plans on reaching net zero by 2050 and the role of the poultry industry. To sign-up visit
It will be a chance to openly speak your mind about the challenges that surround the whole poultry system in the UK, and the role of industry actors. How do you feel about these challenges from a personal point of view? Do you think these challenges are achievable? What have you and/or your company / organisation already done to meet these criteria?
The format of the event will be some short talks from industry stakeholders, findings presented from the project team and plenty of time for discussion to consider who has the capabilities, the opportunities and the motivation to make headway on this topic.
In December 2023 we ran in-person workshop for a selected group of poultry industry workers to discuss their thoughts, feelings and experience on how the poultry industry has changed over the last 50 years, and how the future of meeting NetZero target is envisaged. The results of this workshop will be presented by the team at the online workshop on 21st May 2024.
Workshop Agenda
1000-1010 Welcome from the Research Team.
The net zero targets – can poultry systems thinking (as opposed to Supply/Demand frameworks) support action?
1010- 1020 Richard Griffiths, British Poultry Council.
What are the knowledge gaps, the problems, and opportunities for Net Zero action?
1020-1030 Questions focusing on the processors as agents of change.
1030 – 1040 Matt Donald, Broiler Breeder/Producer speaking on behalf of NFU National Poultry Board
What are the challenges and opportunities for enacting the Sector Resilience Plan?
1040-1050 Questions about farmers as agents of change?
1050-1100 Prof Emily Burton, Nottingham Trent University
What are the knowledge gaps, problems, and opportunities for a low carbon poultry feed future?
1100-1110 Questions about R&D feed developers and suppliers as agents of change?
1110-1130 Breakout Group Discussion. Groups of 3 or 4 people.
- Introductions in terms of how your own role connects to other parts of the poultry system.
- What’s your experience of the Soybean feed transition conversation? Air your feelings.
1130-1140 Comfort/ Coffee Break.
1140-1150 Prof Emma Roe, Project lead, University of Southampton.
Experimenting with different ways to open-up the conversation on NetZero with industry and the public.
1150-1200 Questions about demand-side and regulation as an agent of change.
1200-1210 Prof Damian Maye, Project Co-lead, University of Gloucestershire.
What we have learnt about how the concept of ‘netzero’ operates within the poultry food system’s competing challenges.
1210- 1230 Open Discussion. Future research questions? Actions for change.
1230-1250 Stay online to watch and discuss Kath Ashill’s Winner Winner Chicken Dinner film.
This scoping research is led by a group of researchers of different disciplines from the Universities of Southampton, Gloucestershire, Oxford, Bristol and Aston, in partnership with The Applied Group and funded by the UK Research Institute and AFN Network+.