Welcome to our SOTSEF 2024 Activity: Build-a-Chick

Build-A-Chick is a convivial and thought-provoking workshop that offers an opportunity for people to explore what goes into the ‘making’ and ‘processing’ of chicken for meat consumption. How are they cared for? Where does the food they are fed come from? Where does the energy to keep them warm come from? What happens to the parts of the chicken that the people here in Brittain don’t eat?

Build-A-Chick is aimed at anyone: families, students, adults. Craft a chick from a yellow stuffed-felt egg shape. Sew on wings, legs, beak and eyes. Then tell us about your chick through completing a chick passport.

Watch Kathryn Ashill’s 10-minute film ‘Winner, Winner, Chicken Dinner’. Kath is the team’s artist, working on this research project, who has made the film in response to a workshop we ran with members of the poultry industry in December 2023. https://kathrynashill.com/Info

Build-A-Chick is created and facilitated by the UKRI Changing Agri-Chicken for net-zero team, based in Geography with colleagues from other institutions and the poultry industry. We are interested in learning about how chicken consumers, retailers, processors and farmers are thinking or acting to contribute to the UK’s Net-Zero by 2050 goal.