{"id":14,"date":"2017-03-21T10:09:14","date_gmt":"2017-03-21T10:09:14","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/britizen\/?p=14"},"modified":"2017-04-30T14:12:11","modified_gmt":"2017-04-30T13:12:11","slug":"personas","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/2017\/03\/21\/personas\/","title":{"rendered":"Personas"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Persona: Young person<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fictional Name: Liam Blake<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/YoungStudent-300x225.png\" alt=\"YoungStudent\" width=\"300\" height=\"225\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Job Title: Student<\/span><\/p>\n<p><span style=\"font-weight: 400\">Demographics: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">17 years old<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Single<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Doing well in his A-Levels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Goals and tasks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Liam aims to do well in his A-Levels so he can get into a good University<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Liam enjoys socialising with his friends both in person and online<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Technical Competency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Liam is very comfortable using a computer and internet as well as a smartphone<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Use Case Story:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Liam has a relatively high Britizen score for someone his age and is a part of his school\u2019s Britizen group. He enjoys comparing his Britizen score with his many friends and the gamification elements of Britizen. He actively takes on many of the suggestions Britizen makes that he could raise his score with such as joining sport teams, choosing to purchase items from British shops, Liam mainly uses his smartphone to use Britizen via the app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Persona: Mother<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fictional Name: Lydia Smith<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/Mother-300x207.png\" alt=\"Mother\" width=\"300\" height=\"207\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/Mother-300x207.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/Mother-768x529.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/Mother.png 834w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Job Title: Nurse<\/span><\/p>\n<p><span style=\"font-weight: 400\">Demographics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">30 years old<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Married<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">One child<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Has a BN nursing degree<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Goals and Tasks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Raising her daughter<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Caring for patients including giving them medicine<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helping her husband clean the house and cook<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Saving money for a holiday<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Technical Competency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lydia is good at using a computer and smartphone to access the internet<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Use Case Story:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lydia enjoys using Britizen for the financial rewards such as tesco vouchers to help save money for her family. She checks Britizen daily on a web browser and occasionally reads the articles suggested to her by Britizen. Lydia is only connected to a few friends on Britizen and is not too concerned about other people\u2019s scores.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Persona: Digitally Illiterate Older citizen<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fictional Name: Graham Ramsay<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/RetiredMale-300x218.png\" alt=\"RetiredMale\" width=\"300\" height=\"218\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/RetiredMale-300x218.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/RetiredMale.png 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Job Title: Retired<\/span><\/p>\n<p><span style=\"font-weight: 400\">Demographics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">70 Years old<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Married<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">2 Children, 3 grandchildren<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Secondary Education<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Goals and Tasks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Assisting raising Grandchildren<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Socialising with friends<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Technical Competency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Has a mild understanding of computers, does not use a smart phone.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Use Case Story:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Graham does not regularly use the internet and so in order to set up his Britizen account he went to the local library and asked for assistance to use one of their computers. He has a medium Britizen score as he does not spend much money on British goods however he wants to raise his score as he understands that his score affects his children\u2019s scores and wants to help them get benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Persona: Young Professional<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fictional Name: Lisa Chun<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/YoungProfessional-300x169.png\" alt=\"YoungProfessional\" width=\"300\" height=\"169\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/YoungProfessional-300x169.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/YoungProfessional-768x433.png 768w, https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/YoungProfessional.png 852w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Job Title: Junior Solicitor<\/span><\/p>\n<p><span style=\"font-weight: 400\">Demographics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">24 Years Old<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Single<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">LLB Bachelor of Law<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Goals and Tasks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advise and assist people on legal matters<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conduct research on legal matters<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Negotiate with agencies<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Wants to ascend the company ladder<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Technical Competency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lisa is very comfortable using a computer and smartphone, they are a big part of her personal and work life<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Use Case Story:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lisa uses Britizen regularly on both mobile and web and has a high score. She uses Britizen to check her score as well as her friends\u2019 and has in the past unfriended people with low scores. She is seeking a mortgage on a house and thus wants to raise her score as much as possible in order to be eligible for a cheaper mortgage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Persona: Digital Inequality<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fictional Name: Richard Ackroyd<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-173\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/digialilliterate-300x225.png\" alt=\"digialilliterate\" width=\"300\" height=\"225\" srcset=\"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/digialilliterate-300x225.png 300w, https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-content\/uploads\/sites\/195\/2017\/03\/digialilliterate.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Job Title: Custodian<\/span><\/p>\n<p><span style=\"font-weight: 400\">Demographics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">32 Years Old<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Secondary Education<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Single<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Goals and Tasks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clean building floors by mopping and vacuuming<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collect and empty rubbish bins<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure cleaning product stock room is up to date<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finish plumbing qualification so he can start his own plumbing business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Technical Competency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Richard has an older phone just for calls and texts, he knows how to use a computer however does not own one<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Use Case Story:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Richard has a low-medium credit score on Britizen as he occasionally is behind in paying bills. He accesses Britizen via computers provided by the school he works at. Richard wants to raise his Britizen score in order to assist in being approved for a loan to start a plumbing business when he becomes accredited. <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Persona: Young person Fictional Name: Liam Blake Job Title: Student Demographics: 17 years old Single Doing well in his A-Levels Goals and tasks: Liam aims to do well in his A-Levels so he can get into a good University Liam enjoys socialising with his friends both in person and online Technical Competency: Liam is very &hellip; <a href=\"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/2017\/03\/21\/personas\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Personas<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2300,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-scenarios-and-personas"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/users\/2300"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":3,"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/posts\/14\/revisions\/174"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/britizen\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}